Social + Mobile = PersonalKatrina Klier and Khody Golshan@KatrinaKlier @KhodyG

Marketing used to be so simple…

New product

Pump up the air cover

Add some offers

Sales grew!

Marketing messages delivered via advertising used to be a primary and trusted source of information.

Word of Mouth was localized and slow.

@KatrinaKlier @KhodyG #iStrategy

Trust of Information Varies…92% Trust

Earned Media

70% Trust Online

Customer Reviews

58% Trust Information on Company

Websites

36% Trust Online Video

Ads

33% Trust Online

Banner Ads & Mobile

Display Ads

36% Trust Sponsored

Social Media Ads

29% Trust Text Ads on

Their Phones

47% Trust Television

Ads

47% Trust Magazine

Ads

46% Trust Newspaper

Ads

Source: Nielsen http://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/

@KatrinaKlier @KhodyG #iStrategy

Word of Mouth Social, Mobile, Personal

1 Billion Users Worldwide600M Mobile UsersAverage Friend has 359 Friends they can ask for opinions517 Million Accounts50% of Users Active on MobileMobile is 40% of All Tweets

3.1 Billion Email Accounts Worldwide181+ Million Blogs85% of Smart Phones Ship with a BrowserSources: Facebook, TechCrunch, Pingdom, Washington Post, Nielsen

2.3 Billion Page Views in March 2012 alonePinterest referred buyers are 10% more likely to buy & spend 10% morePinterest mobile app downloaded >250K times

@KatrinaKlier @KhodyG #iStrategy

Of US mobile users 75% send text message; 53% downloads apps; 52% accessed a browser; 38% accessed social media sites or blogs

In 2009 only 2% of US adults owned a tablet PC or e-reader. As of January 2012, 29% now do.

Mobile by the Numbers

comScore Reports August 2012 U.S. Mobile Subscriber Market Share| Mary Meeker Internet Trends 5/30/2012@KatrinaKlier @KhodyG #iStrategy

10% of the total global Internet traffic now goes over mobile phones.

6 Billion mobile subscriptions worldwide with 75% of the world having access to mobile phones

Active global mobile app users now number 1 Billion, expected to reach 2.1B by 2016

Mobile by the Numbers

@KatrinaKlier @KhodyG #iStrategy

Venus, Mars and Shopping on Mobile

Source: Mashable http://mashable.com/2012/05/19/mobile-marketing-infographic-smartphones/ @KatrinaKlier @KhodyG #iStrategy

Personal:Generate demand via targeted offers to drive consideration

Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TVPulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.

@KatrinaKlier @KhodyG #iStrategy

Up and Down the Funnel

Up and Down the Funnel

Make It PersonalGenerate demand via targeted offers to drive consideration

Make it Relevant-Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV

Pulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.

@KatrinaKlier @KhodyG #iStrategy

Make It PersonalGenerate demand via targeted offers to drive consideration

Make it Relevant-Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV

Pulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.

Up and Down the Funnel

@KatrinaKlier @KhodyG #iStrategy

Make It PersonalGenerate demand via targeted offers to drive consideration

Make it Relevant-Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV

Pulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.

Up and Down the Funnel

@KatrinaKlier @KhodyG #iStrategy

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Thank You!

@KatrinaKlier @KhodyG