SOCIAL INTELLIGENCEFROM HEARING TO LISTENINGBeth LaPierre

Chief Listening Officer Eastman Kodak

@bethlapierre

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AGENDA

• Why Listening at Kodak?• Social Analytics: The Three-Letter Word…ROI• Social Intelligence: Actionable Insights

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KODAK TODAY

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KODAK TODAY: OUR BUSINESS

RetailSystem

Solutions

Kodak Gallery

Digital Capture and Devices

Inkjet Systems

CONSUMER DIGITAL GROUP

Prepress Solutions

Digital Printing Solutions Business Solutions and Services

GRAPHIC COMMUNICATIONS GROUP

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KODAK TODAY: KODAK SOCIAL MEDIA

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WHY LISTENING FOR KODAK?

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M

175,000+ conversations about ‘Kodak’ in the past 30 days

WHY LISTENING FOR KODAK?

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SOCIAL ANALYTICSThat three-letter word…ROI

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SOCIAL ANALYTICS: ALL ABOUT US

The collection, analysis and presentation of social media data to measure, optimize and recalibrate marketing programs and initiatives.

• ROMI: Use social metrics to measure campaign success

• Tracking: Measure conversation via social channels

• Lead Gen: Monitoring social for sales opportunities

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SOCIAL ANALYTICS: METRICSREACH: How many people saw our message?

ENGAGEMENT: How many people reacted to our message?

INFLUENCE: What is the reach and engagement of our ambassadors?

IMPACT: Did we accomplish what we set out to do? Always based on a business objective

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SOCIAL ANALYTICS: CAMPAIGN DASHBOARD

OWNED MEDIAPERFORMANCE

CONVERSATION MANAGEMENT

TOPIC VOLUME + SENTIMENT

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SOCIAL ANALYTICS: SOCIAL MEDIA DASHBOARD

SMM PERFORMANCE

INDUSTRY CONVERSATION

CONVERSATIONDRIVERS

COMPETITORWATCH

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SOCIAL INTELLIGENCETHE STRATEGIC SIDE OF SOCIAL MEDIA

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SOCIAL INTELLIGENCE: ALL ABOUT THEM

The management, analysis and presentation of social conversations (customer/consumer data from social sources) to uncover insights and opportunities that drive product innovation and customer satisfaction.

• Brand Marketing: Use conversations to better understand target market to develop USPs and messaging that resonates

• Product Marketing: Mine conversations to uncover new needs and identify pain points

• Product Development: Improving products based on customer feedback from social channels

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SOCIAL INTELLIGENCE: SO KODAK

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SOCIAL INTELLIGENCE: KODAK KIOSKS

FEMALE

MALE

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SOCIAL INTELLIGENCE: KODAK DVCs

@brendanhughes I would recommend the Kodak Zi8-

you can link in external mic

@ClaireBoyles I would recommend the Kodak Zi8 - you

can also plug in an external mic

@CornOnTheJob My 2 cents worth, go for the Kodak

zi8, highly recommend it.

@cosmicgirlie flips are great but check out kodak Zi8, its

similar but has expandable memory slot for cards and

external mic

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RESOURCES

Social Media eBook: Kodak.ly/KODAK_SM

B2B SOCIAL: Kodak.com/go/KodakB2B

B2C SOCIAL: Kodak.com/go/FollowUs

Me: @BethLaPierre

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Q + TWEET

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Kodak.com/go/followus