sec's of urban
Post on 08-Jul-2015
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SECTION D IN URBAN POPULATION
SECTION D AVERAGE MONTHLY HOUSEHOLD INCOMES OF URBAN SEC’S
UrbanSectionClass
Number of families (million )
% of total urban population
Number of individuals in these families (million)
% of Total Urban Individuals
Average of Individuals per family
SEC- D 18.05 23% 73.98 22% 4.10
Economic Status
Averagemonthly household income
Average per capita monthly Householdincome
Average per capita MHI as ratio of urban average
Average earning members in the household
SEC- D 5112 1235 0.6 1.2
Distribution of Monthly
Household Incomes of Urban SEC’s
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SEC- A SEC- B SEC- C SEC- D SEC- E
Above Rs. 25,000
Rs. 12,500to Rs.25,000
Up to Rs. 12000
Educational level and Occupation
Hse/sse & above- CWE
Graduate& above - other family member
Hse/sse & above - other family members
Salaried employee-CWE
Self employed-CWE
SEC- D 20% 3% 29% 8% 2%
Business Owners-CWE
Shop Owners Traders/Skilled/Unskilled workers-CWE
Employed-Other members
Students-Other members
Housewives-Other members
Graduate& above - CWE
1% 90% 21% 33% 32% 1%
Top 5 Priorities of “D” SEC’s
Aspect of Life Topmost
Priorities
Money 22%
Education 21%
Parents 21%
Job Stability 10%
Family 10%
Top 10 Necessities of “D” SEC’s
Item Absolute Necessities
Mobile Phone 92%
Newspaper 68%
Clothes 63%
TV 59%
Music 56%
Good food 53%
Yoga 48%
Movies 45%
Radio 40%
Watch 37%
Top 10 Preferred Attributes While Buying Products/Services
Attributes Preferred by
Performance Quality 32%
Brand Image 25%
Reputation of the company 14%
Price 11%
Design and Looks 7%
Ease of Usage 6%
Ease of payment options available 4%
Recommended by Friends/Relatives/Colleagues
1%
Possibility of Buying Online 0.3%
Premium Features 0.0%
Ownership of Physical Assets
Specific Durable Assets Ownership SEC- D
Colour TV 75%
Fridge 23%
Washing Machine 7%
Air conditioner 0.3%
Microwave 0.4%
Mobile Phones 58%
Landline Phone 6%
Computer 1%
Laptop 0.3%
Music System 5%
Ipod, Portable MP3, Walkman 1%
VCD/DVD Player 25%
Ownership of Financial Assets
Specific Financial Asset Ownership
SEC- D
Bank account 55%
Debit Card 10%
Credit Card 1%
Fixed Deposits 6%
Life Insurance 21%
Medical Insurance 1%
Invested in Shares 1%
Mutual Funds 1%
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