see platform design policy workshop anna whicher | design wales cardiff, 2 july 2012

SEE PLATFORM DESIGN POLICY WORKSHOP

ANNA WHICHER | DESIGN WALESCARDIFF, 2 JULY 2012

09.00 – 09.15 Introduction 09.15 – 09.30 Overview of the SEE Platform09.30 – 09.45 Ice breaker exercise09.45 – 11.00 Mapping design systems11.00 – 11.30 Coffee11.30 – 12.30 Developing policy proposals12.30 – 13.00 Summary

AGENDA

• Overview of the SEE Platform• What is design? What is design’s role in

innovation policy?• Overview of survey results

INTRODUCTION

To accelerate the integration of design into innovation policies and programmes

SEE PLATFORM AIM

SEE PARTNERSHIP

Design Wales / Cardiff Metropolitan University UKDesign Flanders BelgiumRegional Development Agency of South Bohemia (RERA) Czech RepublicDanish Design Centre DenmarkEstonian Design Centre EstoniaAalto University School of Art and Design FinlandJyväskylä University of Applied Sciences FinlandBusiness and Cultural Development Centre (KEPA) GreeceBorder, Midland and Western Regional Assembly IrelandCastle Cieszyn PolandDesign Council UK

• 100 Public authorities engaged in policy workshops;

• 3 Design Policy Monitors (annual);• 22 Presentations at innovation events;• 44 Case studies on design programmes and

policies;• 6 Bulletins containing research, policy proposals,

case studies and resources.

SEE ACTIVITIES

EUROPEAN DESIGN INNOVATION INITIATIVE

• The European Commission seeks to embed design in company strategies and government policies across Europe.

What is design? What is design’s role in innovation policy?

WHAT IS DESIGN?

Design is an approach to problem-solving that is

creative, user-centred and viable.

WHAT IS DESIGN?

• Transforming ideas into user-friendly products;

• For innovation in private and public services;

• For tackling challenges in the public sector and society.

INNOVATION UNION

It is the European Commission’s “vision that by 2020, design should

be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at

European level, at national level and at regional level”.

Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011

EUROPEAN COMMISSION VISION FOR DESIGN

For every £100 spent on design there is a return on investment

of £225. Design Council (2007) The Value of Design Factfinder report

RATIONALE

Design-led companies outperform their

competitors by 205%

Design Council (2004) Impact of design on stock market performance, UK

RATIONALE

• Design is a proven source of innovation but there are obstacles to its uptake in companies, society and the public sector.

DESIGN IS A SOURCE OF INNOVATION

SEE WORKSHOPS

Design policyBusiness support for SMEsService design for SMEsService design: public sectorAcademia-industry links

www.seeplatform.eu

Results of the surveys on design systems

SEE PLATFORM AIM

KEY FINDINGS

GIVE EXAMPLES FROM THE SURVEY RESULTS

SEE ACTIVITIES

Ice breaker exercise

SEE ACTIVITIES

Write down 3 key words that come to mind when you think of design.

KEY WORDS

CreativityUser-friendlyCompetitivenessDifferentiationValue

Exercise 1: Mapping Design Systems

EXERCISE 1

DESIGN SYSTEM

Source: Whicher & Cawood, May 2012

SYSTEMS DIAGNOSTIC TOOL

SEE ACTIVITIES

Exercise 1.1: Design System Diagnostic Tool

1 hour to discuss and identify 1 strength and 1 weakness of each section of your design system from your survey and to map them onto your poster.

20 mins to present the posters to the group.

BREAK

Coffee

Exercise 2: Developing policy proposals

EXERCISE 2

POLICY VISION TOOL

Exercise 2.1: Barriers & opportunities30 mins to discuss barriers and possible solutions to tackling

them.

Exercise 2.2: Visions & actions30 mins to define a policy vision and identify 2 key actions to

move forward.

EXERCISE 2

SUMMARY

Summary of the policy proposals

www.seeplatform.eu

THANK YOU