see platform design policy workshop anna whicher | design wales cardiff, 2 july 2012
TRANSCRIPT
SEE PLATFORM DESIGN POLICY WORKSHOP
ANNA WHICHER | DESIGN WALESCARDIFF, 2 JULY 2012
09.00 – 09.15 Introduction 09.15 – 09.30 Overview of the SEE Platform09.30 – 09.45 Ice breaker exercise09.45 – 11.00 Mapping design systems11.00 – 11.30 Coffee11.30 – 12.30 Developing policy proposals12.30 – 13.00 Summary
AGENDA
• Overview of the SEE Platform• What is design? What is design’s role in
innovation policy?• Overview of survey results
INTRODUCTION
To accelerate the integration of design into innovation policies and programmes
SEE PLATFORM AIM
SEE PARTNERSHIP
Design Wales / Cardiff Metropolitan University UKDesign Flanders BelgiumRegional Development Agency of South Bohemia (RERA) Czech RepublicDanish Design Centre DenmarkEstonian Design Centre EstoniaAalto University School of Art and Design FinlandJyväskylä University of Applied Sciences FinlandBusiness and Cultural Development Centre (KEPA) GreeceBorder, Midland and Western Regional Assembly IrelandCastle Cieszyn PolandDesign Council UK
• 100 Public authorities engaged in policy workshops;
• 3 Design Policy Monitors (annual);• 22 Presentations at innovation events;• 44 Case studies on design programmes and
policies;• 6 Bulletins containing research, policy proposals,
case studies and resources.
SEE ACTIVITIES
EUROPEAN DESIGN INNOVATION INITIATIVE
• The European Commission seeks to embed design in company strategies and government policies across Europe.
What is design? What is design’s role in innovation policy?
WHAT IS DESIGN?
Design is an approach to problem-solving that is
creative, user-centred and viable.
WHAT IS DESIGN?
• Transforming ideas into user-friendly products;
• For innovation in private and public services;
• For tackling challenges in the public sector and society.
INNOVATION UNION
It is the European Commission’s “vision that by 2020, design should
be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at
European level, at national level and at regional level”.
Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011
EUROPEAN COMMISSION VISION FOR DESIGN
For every £100 spent on design there is a return on investment
of £225. Design Council (2007) The Value of Design Factfinder report
RATIONALE
Design-led companies outperform their
competitors by 205%
Design Council (2004) Impact of design on stock market performance, UK
RATIONALE
• Design is a proven source of innovation but there are obstacles to its uptake in companies, society and the public sector.
DESIGN IS A SOURCE OF INNOVATION
SEE WORKSHOPS
Design policyBusiness support for SMEsService design for SMEsService design: public sectorAcademia-industry links
www.seeplatform.eu
Results of the surveys on design systems
SEE PLATFORM AIM
KEY FINDINGS
GIVE EXAMPLES FROM THE SURVEY RESULTS
SEE ACTIVITIES
Ice breaker exercise
SEE ACTIVITIES
Write down 3 key words that come to mind when you think of design.
KEY WORDS
CreativityUser-friendlyCompetitivenessDifferentiationValue
Exercise 1: Mapping Design Systems
EXERCISE 1
DESIGN SYSTEM
Source: Whicher & Cawood, May 2012
SYSTEMS DIAGNOSTIC TOOL
SEE ACTIVITIES
Exercise 1.1: Design System Diagnostic Tool
1 hour to discuss and identify 1 strength and 1 weakness of each section of your design system from your survey and to map them onto your poster.
20 mins to present the posters to the group.
BREAK
Coffee
Exercise 2: Developing policy proposals
EXERCISE 2
POLICY VISION TOOL
Exercise 2.1: Barriers & opportunities30 mins to discuss barriers and possible solutions to tackling
them.
Exercise 2.2: Visions & actions30 mins to define a policy vision and identify 2 key actions to
move forward.
EXERCISE 2
SUMMARY
Summary of the policy proposals
