see the new features in mindfire studio marketing automation platform

MindFire Studio Multi-channel Marketing Automation

Q1-13 Release Webinar

You should hear us now.

If not: Reference the number and access code

provided to you via email, or call 949-474-4418, Option 2, for help.

We’re recording. Available following webinar.

Joe  Manos  Execu-ve  Vice  President  jmanos@mindfireinc.com  @jemanos  

Dave  Rosendahl  Co-­‐founder  daver@mindfireinc.com  @daverosendahl    

Today’s Panel

Aref  Memarian  Chief  SoCware  Architect  rmemarian@mindfireinc.com  

Jason  Voigt  QA  Analyst  jvoigt@mindfireinc.com  

Anna  Dispensa  Client  Services  Manager  adispensa@mindfireinc.com  

Today’s Goal

Today’s Agenda

§ Review of features & use-cases

§ How to get started with “Onboarding”

§ Your questions (and our answers)

CAMPAIGN AUTOMATION

Generate higher quality

leads, at lower costs

Nurture Contacts until they are quali!ed

Automation: Drip & Nurture

Use case example: Every day, check for new leads, and start them

in track 1

§  Use a “Repeat Schedule” §  Here’s how …

Automation: Scoring Use case example:

As Contacts interact with track 1, monitor their behavior until sales-ready

§  Digital  body  language  

§  Assign  “weight”  to  behavior  

§  Here’s  how  …  

CAMPAIGN MANAGEMENT

Safety !rst!

§  Ever sent an email by mistake? §  Add protection

§  Here’s how …

ON or OFF by default?

Dashboard Improvements

§  Speed

§  New views §  Quick tour …

APPS

Outbound App: Build your own Outbound Channel

Outbound Report: Extract campaign data

Outbound Report

§  Extract campaign data

§  Present the data however you want

§  Let’s look at an example …

Outbound App: Print

Use case example: Output personalized print pieces based on

Microsite responses §  Previously a manual process

§  Now seamlessly generate PDF & JDF

Outbound App: Voice

Use case example: Every day, check for new appointments, and

initiate an outbound call §  Incorporate outbound calls in work!ows §  Let’s see both …

Let’s see both …

MyDscoop.com/HP

Onboarding

Your Questions

Joe  Manos  Execu-ve  Vice  President  jmanos@mindfireinc.com  @jemanos  

Dave  Rosendahl  Co-­‐founder  daver@mindfireinc.com  @daverosendahl    

We Want To Hear From You

Aref  Memarian  Chief  SoCware  Architect  rmemarian@mindfireinc.com  

Jason  Voigt  QA  Analyst  jvoigt@mindfireinc.com  

Anna  Dispensa  Client  Services  Manager  adispensa@mindfireinc.com