#sejthinktank webinar: webinar 101: using webinars to share, educate, and build your brand

Webinar 101:

#SEJThinkTank@dantosz

Using Webinars to Share, Educate, & Build Your Brand

Danielle AntoszSenior Editor,

Search Engine Journal

Senior Editor @ SEJ SEJ ThinkTank Producer

Produce Ebooks/WhitepapersWork With Small Businesses

#SEJThinkTank@dantosz

About Me

#SEJThinkTank@dantosz

What is a webinar, anyway?

#SEJThinkTank@dantosz

64% of consumers are more likely to

make a purchase after watching a video

For webinar benefits, we must first look to the benefits of video.

#SEJThinkTank@dantosz

59% of senior executives would rather

watch a video than read

Whether you want to sell or persuade, people pay attention to

video.

#SEJThinkTank@dantosz

But, I’ve got YouTube. What do I need webinars for?

• Webinars are more interactive

• Allow for 2 way communication

• Gives audience direct access to the speaker

• Keeps engagement up• Leads to better info

absorption

1. Yes, but we are just getting started2. Yes, but we didn't see any results

3. No, but we are interested 4. Never. I have no idea why I am here.

#SEJThinkTank

@dantosz

Poll 1Has your brand considered

doing webinars?

#SEJThinkTank@dantosz

The ‘How’

Paid Versus Free?

#SEJThinkTank@dantosz

Pick a Platform

Free:Google+ Hangouts

Skype OnAir (Google addon)

#SEJThinkTank@dantosz

Paid:Web Ex (Cisco) GoTo Webinar

Pros and Cons

• FAQs• Search GA for Top Traffic

Pages• Ask Sales/Social Team • Poll Audience

#SEJThinkTank@dantosz

Chose a TopicDepends on Goals/Business Model

TEST!

#SEJThinkTank@dantosz

Pick A Format

• Single Expert Presenter • Dual Presenters • Panel • Moderated Session • Q&A • Mix of Formats

#SEJThinkTank@dantosz

Choose a Webinar Format

• Focus on Strengths • Write Blog Post • Use Platform Tools• Push on Social • Email Lists • PPC?

#SEJThinkTank@dantosz

Market Yo’Self The most vital aspect of a successful webianr

Announcement Post, Email Blast, Social Sharing Program, Add to HP, Send out Reminder Email

Send “Click to Tweets” to Team (clicktotweet.com)

#SEJThinkTank@dantosz

Webinar Marketing SEJ Style

• Practice! (ALWAYS) • Verify WiFi• No New Equiment • Sign on Early• Have a Support Team!

#SEJThinkTank@dantosz

Live Event

#SEJThinkTank@dantosz

WebinarSupport Team SEJ

Have a Plan! • Include CTA • Send Follow Up Email• Follow Up Leads• Send Additional

Resources • Add to Email Mailing

List #SEJThinkTank

@dantosz

Follow Up Call me maybe?

• Recap Post • Video on YouTube• Slides on SlideShare• Long Form Post • Social Sharing

Program

#SEJThinkTank@dantosz

Follow Up SEJ Style

• Listen to Your Audience • Play to Your Current Strengths • TEST • Practice • Polished Presentations Build Trust!

#SEJThinkTank@dantosz

SEJ ThinkTank: Webinar 101Take Aways

#SEJThinkTank@dantosz

Image Credits• Video Image: Shutter stock

http://www.shutterstock.com/pic-129605237• Money image: http://www.shutterstock.com/pic-

243352507 PathDoc• Market Yo’Self: http://www.shutterstock.com/pic-79076755• Live Event Pic: http://www.shutterstock.com/pic-

131730497/• SEJ ThinkTank Screen shot taken by author • SEJ Team Profiles: From SEJ page, used w/permission • Call Me Image: Maslowski Marcin

http://www.shutterstock.com/pic-203179924