self -publishing nonfiction

NonfictionSelf-

publishing

With Connie RossiniOF Indie Catholic Authors

Why would a catholic self-publish nonfiction?

• small or very specific audience• large platform• control of the process• higher royalties• entrepreneurship and adventure• testing the waters

Most advice for indie authors assumes you write fiction, especially genre fiction.

6 Pieces of Advice to Ignore

1. Write a series

Instead:

Write a timeless book

2. Stick to ebooks

Instead:

Publish a paperback

3. Price it $2.99 or less

Instead:

Start at $2.99

4. Rely on borrows

Instead:

Make an audiobook

5. Use a Bookbub ad

Instead:

Write guest posts

6. Offer it free

Instead:

Use Countdown Deals

5 Ways to market nonfiction

1. Public Speaking

Parish groups, conferences, retreats, local library

2. Blog or email newsletter

Build your list with great posts, links, and giveaways

3. Book clubs and study groups

Offer a discount for bulk paperback purchases

4. Use Key words in metadata

Title, subtitle, book description, categories

5. Sell courses and services

Webinars, video courses, exclusive content, mentoring and consulting

don’t waste your time on:

•Print ads

•Ads on other Catholic websites

•Spamming with “buy my book” posts on social media

Write a great book.Best way to succeed: