sell me your (medical) data - trial-in pharma

Nir Erez

Sell me your (medical) data

Disclaimer• This presentation is intended for informal purpose only and

does not replace independent professional judgment• The views and opinions expressed in this presentation and on

the following slides are those of the presenter • Examples presented are for clarification and illustration.• This document represents no guidance or advice.

Nir Erez• Consultant for MSD, EMD Serono, Astrazeneca

If I were a Cancer patient…

Cure

Saved

REQUEST to be EVALUATED by a healthcare professional in order to provide TREATMENT

If I were a Cancer patient…

Evaluation actions

Measure

Report

Document

DATA

Person’s right to privacy?PATIENT

TreatmentCure

SavedBIG DATA

PublicSocial

Business

“Sell me your (medical) data”p

Risk to the Patient?

Rights, Safety and Well-being

Case I – The INTENT of the BuyerMatching clinical trials to cancer patient’s own medical record

• No change• Change

“Sell me your (medical) data”

Case II – • Breast cancer patients medical records• Fully inserted into a huge database• Search for clues and patterns in common

PATTERNS FOUND!

“Sell me your (medical) data”

Clinical Trials

PROGRESS PUBLIC HEALTH, better treatments, better understanding

January 12, 2016

President Barack Obama announced the establishment of Cancer Moonshot.

Medical data put the healthcare industry in a sensitive position

Cure

Saved

Thank you