seminar „san francisco silicon valley disrupts real...
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Seminar „San Francisco Silicon Valley disrupts Real Estate“August 2016
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Program Overview (1)
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Program Overview (2)
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General map
San Francisco & Silicon Valley
S i l i c o n V a l l e y
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Company map
San Francisco & Silicon Valley
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TWITTER HQ Downtown San Francisco since 2012
Corporate Real Estate Policy
Urban office location
Optimal and innovative workplaces
Useful amenities for TWEEPS (Twitter Employees)
A lot of community events
Always willing to improve the HQ
Interactive feedback process on builiding / workplaces /
amenities
Offices, Amenities & Art completely designed in accordance
with the brand TWITTER
TWITTER Headquarter Visit (1)
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Open space policy
Library space
Booth spaces
Rooftop terrace
Event areas
Rooms to book for meetings
Canteens with free food for every
TWEEP
Breakfast
Lunch
Dinner
TWITTER Headquarter Visit (2)
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“Trendy” Real Estate policy encourages identification of employees
with the brand TWITTER and willingness to work longer
TWITTER Headquarter Visit (3)
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Facebook HQ in Menlo Park since 2013
Corporate Real Estate Policy
Closed community campus
Only open workplaces
Same desk for every employee
Almost no facebook branding across campus
Somehow different to TWITTER (location, setup, campus,
branding)
Downtown HQ vs. Campus HQ
Facebook Headquarter Visit (1)
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Amenities for the employees:
• Free food on whole campus
• Healthcare for free
• Bicycle store with free repair service
• Gaming house to use while work
Facebook wants their employees to feel comfortable and free
on the campus
“Don’t feel like being at work, while being at work”
More the atmosphere of hanging out with friends than work
Facebook Headquarter Visit (2)
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Google campus Visit (1)
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Google campus Visit (2)
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Cupertino
New Apple Campus
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RUNWAY, www.runway.is
Innovative Workspace Solutions: RUNWAY (1)
Leading incubator/accelerator space
Supporting the growth of extraordinary companies/startups
Only companies allowed (> 2 persons)
“Community to get together and collaborate”
Business Plan check in order to be able to join
Maximum size of company: 12 persons
No sector balance
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RUNWAY, www.runway.is
Innovative Workspace Solutions: RUNWAY (2)
Auxilliary services:
• Consulting / Mentoring
• Legal Council
• Financial Council
• Contact to investors
• Some teaching sessions
• Amazon web storage space
Auxillary services included in price
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Galvanize, www.galvanize.com
RUNWAY vs Galvanize
Innovative Workspace Solutions: Galvanize (3)
Leading incubator/accelerator space
Biggest competitor to RUNWAY
“Learning community” / membership
Everyone is able to join the community
Idea for business enough
Booth spaces to rent for companies
Meeting spaces to rent on hourly basis
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Galvanize, www.galvanize.com
Innovative Workspace Solutions: Galvanize (4)
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Galvanize, www.galvanize.com
Innovative Workspace Solutions: Galvanize (5)
Extensive teaching focus, e.g.
• Master of Science in Data Science
In cooperation with the University of New Haven
• Different workshops on
• Data Science
• App Design
• Web development
Costs: $ 550-1.350 per desk or suite / per month
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MeWe, www.mewe.com
Private communication network (competitor to Facebook)
Focus on user privacy
“MeWe wants to give the world an opportunity”
No data storage / no tracking
No advertisement
Free application to download
Only Upgrades charged ($1.99 – $5.99 per month)
Meeting with Start ups - MeWe (1)
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MeWe, www.mewe.com
Meeting with Start ups – MeWe (2)
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Emberlight, www.emberlight.co
Meeting with Start ups - Emberlight (1)
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Emberlight, www.emberlight.co
New light bulb
Able to be linked with all possibledevices
E.g. with sleeping habits
Bulb: §4.99
Meeting with Start ups - Emberlight (2)
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Lenda, www.lenda.com
Platform for mortgage services
As easy as possible
As cheap as possible
As fast as possible
“We want real-time decisions and communication toshorten the lending process”
Issue:Customer has to provide a lot of data, without any personalcontact to platform
Meeting with Start ups – Lenda (1)
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Lenda, www.lenda.com
Meeting with Start ups - Lenda (2)
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Wefunder, www.wefunder.com
Meeting with Start ups - wefunder (1)
Crowdfunding platform for startups and small businesses
“Venture investing for everyone”
Insider access to high-growth, pre-IPO companies
Not sector specific
Startups have to apply for platform
Due Dilligence d
Minimum investment $100
2% charge
Since 2014 already $16 million invested on wefunder
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wefunder, www.wefunder.com
Meeting with Start ups - wefunder (2)
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wefunder, www.wefunder.com
Meeting with Start ups - wefunder (3)
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HOLOBUILDER, www.holobuilder.com
Meeting with Start ups - HOLOBUILDER (1)
360° Virtual Tours of Real Estate
Flats, Houses, Industrial Sites
Digital Floor plan with 360° pictures
Easy platform
Speaking can be recorded
Founded by German entrepreneur, who moved to SF tostart his company
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HOLOBUILDER, www.holobuilder.com
Meeting with Start ups - HOLOBUILDER (1)
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Veditz, www.veditz.org
Meeting with Start ups - Veditz (1)
Educational Platform for deaf people
First mobile, on-demand and live interactive peer-to-
peer practice platform for deaf community
First mobile and live video paid tutoring service for the
deaf on college subjects (e.g. Math, Science,
Languages)
Worldwide deaf community ( ~ 70 Mio. people)
Already available in six languages
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Veditz, www.veditz.org
Meeting with Start ups - Veditz (2)
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Silicon Valley & Venture Capital (1)
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Silicon Valley & Venture Capital (2)
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Silicon Valley & Venture Capital (3)
14 Billion VC investment p.a. (USA)
550 startups per month (USA)
Sandhill Road as “top adress” of all VC investors
Proximity to Standford University
Openness to all startup entrepreneurs
Rapidity in investor decision processes
Current return compression for VC investors
More VC money than good startups
High failure rate
Suspicion by capital markets
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Private Visit: University of Berkeley (1)
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Private Visit: University of Berkeley (2)
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Private Visit: University of Berkeley (3)
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Private Visit: University of Stanford (1)
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Private Visit: University of Stanford (2)
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Private Visit: University of Stanford (2)
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Lessons learned (1)
Failing is learning
WE will see chances in allen Lebensbereichen
Sie warden uns alle erreichen und beeinflussen
Bewusstheit über die Wichtigkeit unserer Daten
What does that mean for real estate?
Innovative Real estate solutions
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Lessons learned (2)
Failing is learning
WE will see chances in allen Lebensbereichen
Sie warden uns alle erreichen und beeinflussen
Bewusstheit über die Wichtigkeit unserer Daten
What does that mean for real estate?
Innovative Real estate solutions
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Lessons learned (3)
Failing is learning
WE will see chances in allen Lebensbereichen
Sie warden uns alle erreichen und beeinflussen
Bewusstheit über die Wichtigkeit unserer Daten
What does that mean for real estate?
Innovative Real estate solutions
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Lessons learned (4)
Silicon Valley as symbol for new (Real Estate) era
Silicon Valley as „explosive mixture“ of knowledge and money
Stanford University as nucleus of Silicon Valley
„Disruptive innovation“ as maxim of Silicon Valley
„Minimal Viable Product" instead of "Over-Engineering
Analogue working culture despite virtual products (Twitter HQ, Facebook HQ, Apple HQ)
Risk culture in Silicon Valley (Failure Rate: 90%) „Culture of Failure“
"Shooting for the moon" in connection with „high-speed economy"
Era of digital platforms with monopolistic networks (z.B. Google)
Nearly everyone will be involved / impacted
"Digital Colonies“ as a result
How should education change in order to prepare next generations?
What does that mean for real estate?
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Lessons learned (5)
Silicon Valley
=
Talent + Venture Capital + Readiness to take Risk
+ Educational excellent Infrastructure
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