seo bible - all you have ever wanted to know about seo

SEO  Bible  v1.0  All  you  have  ever  wanted  to  know  about  SEO  

40  key  facts  

In  this  presenta9on,  you’ll  find  our  best  prac9ces  from  our  several  experiences.  

 This  bible  does  not  reflect  official  guidelines    but  gives  you  good  9ps  to  know  about  SEO  

Before  reading  this  Bible  

Reminder  :  good  ways  to  increase  traffic  from  search  engines  

Content  

Is  the  strong  or  bold  tag  relevant?  

Concerning  content  

Is  the  strong  or  bold  tag  relevant?  

Concerning  content  

Yes!  

Is  the  size  of  the  meta  descripHon  unlimited?  

Concerning  content  

Is  the  size  of  the  meta  descripHon  unlimited?  

Concerning  content  

No!  

So,  what’s  the  limit?  

Concerning  content  

So,  what’s  the  limit?  

Concerning  content  

160  characters    

Is  the  density  of  keywords  important?  

Concerning  content  

Is  the  density  of  keywords  important?  

Concerning  content  

Yes!    

What’s  the  size  limit  for  meta  Htles?  

Concerning  content  

What’s  the  size  limit  for  meta  Htles?  

Concerning  content  

70  characters        

Are  the  meta  Htles  already  used  by  Search  Engines?  

Concerning  content  

Are  the  meta  Htles  already  used  by  Search  Engines?  

Concerning  content  

Yes!  

Is  it  good  to  share  content  for  SEO?  

Concerning  content  

Is  it  good  to  share  content  for  SEO?  

Concerning  content  

No!  

BUT  

Concerning  content  

Concerning  content  

Using  this  tag  on  partners’  pages  is  a  good  way  to  proceed  to  idenHfy  

source  of  content    

<meta  name=’original-­‐source’  content=’hIp://www.url-­‐de-­‐votre-­‐page-­‐

source.html’>  

Are  the  Hn  Htles  good?  

Concerning  content  

Are  the  Hn  Htles  good?  

Concerning  content  

Yes!  

Is  it  a  good  thing  to  index  lisHng  pages?  

Concerning  content  

Is  it  a  good  thing  to  index  lisHng  pages?  

Concerning  content  

No!  

How  can  you  correct  this  problem?  

Concerning  content  

How  can  you  correct  this  problem?  

Concerning  content  

Using  canonical  tag!  

Is  the  number  of  links  in  a  same  page  unlimited?  

Concerning  content  

Is  the  number  of  links  in  a  same  page  unlimited?  

Concerning  content  

No!  

What’s  the  limit?  

Concerning  content  

What’s  the  limit?  

Concerning  content  

100  links        

Technical  

Concerning  the  technical  

Is  there  a  limit  to  size  of  Url?  

Concerning  the  technical  

Is  there  a  limit  to  size  of  Url?  

Yes  

Concerning  the  technical  

What’s  the  limit?  

Concerning  the  technical  

What’s  the  limit?  

<  115  characters  

Concerning  the  technical  

Are  4XX  (client  error)  &  5XX  (server  error)  penalizing  ?  

Concerning  the  technical  

Are  4XX  (client  error)  &  5XX  (server  error)  penalizing  ?  

Yes!  

Concerning  the  technical  

Are  duplicate  Htles  penalizing  ?  

Concerning  the  technical  

Are  duplicate  Htles  penalizing  ?  

Yes!  

Concerning  the  technical  

Is  the  Url  rewriHng  a  main  issue?  

Concerning  the  technical  

Is  the  Url  rewriHng  a  main  issue?  

Yes!  

Concerning  the  technical  

Shoud  I  use  repertories  in  my  Url?  

Concerning  the  technical  

Shoud  I  use  repertories  in  my  Url?  

Yes!  Place  keywords  into  your  URLs  

Concerning  the  technical  

Can  I  use  dynamic  URL?    

Concerning  the  technical  

Can  I  use  dynamic  URL?    

No!  

Concerning  the  technical  

Should  I  take  care  of  the  loding  Hme  of  my  website?    

Concerning  the  technical  

Should  I  take  care  of  the  loding  Hme  of  my  website?    

Yes!  

Concerning  the  technical  

Can  Search  Engine  detect  what  is  hidden  by  CSS  ?    

Concerning  the  technical  

Can  Search  Engine  detect  what  is  hidden  by  CSS  ?    

Not  Yet!  

Concerning  the  technical  

Is  it  possible  to  index  correctly  a  flash  website?  

Concerning  the  technical  

Is  it  possible  to  index  correctly  a  flash  website?  

Newbie!  

Concerning  the  technical  

Can  I  index  correctly  my  website  if  all  pages  are  created  from  my  root  domain?  

Concerning  the  technical  

Can  I  index  correctly  my  website  if  all  pages  are  created  from  my  root  domain?  

No  way!  

Concerning  the  technical  

Is  it  a  good  idea  to  index  all  my  search  results?  

Concerning  the  technical  

Is  it  a  good  idea  to  index  all  my  search  results?  

No!  PenalHes  on  your  domain  are  coming  …  

ReputaHon  

Concerning  the  reputaHon  

Is  the  number  of  incoming  links  important?  

Concerning  the  reputaHon  

Is  the  number  of  incoming  links  important?  

Yes!  but  …  

Concerning  the  reputaHon  

Is  the  quality  of  incoming  links  vital?    

Concerning  the  reputaHon  

Is  the  quality  of  incoming  links  vital?    

Yes!  

Concerning  the  reputaHon  

Is  the  Trustrank  exisHng?  

Concerning  the  reputaHon  

Is  the  Trustrank  exisHng?  

Yes!  ScepHc?  What  about  the  Christ?  

Concerning  the  reputaHon  

Are  the  link  exchange  interesHng  for  your  SEO?  

Concerning  the  reputaHon  

Are  the  link  exchange  interesHng  for  your  SEO?  

No!  Too  easy  to  detect…  

Concerning  the  reputaHon  

What’s  the  best  way  to  display  your  link  on  another  website?  

Concerning  the  reputaHon  

What’s  the  best  way  to  display  your  link  on  another  website?  

Picture  with  alt  parameter,  anchor  and  real  text!  

PosiHoning  

Concerning  the  posiHoning  

Shoud  I  select  all  high  traffic  keywords  ?  

Concerning  the  posiHoning  

Shoud  I  select  all  high  traffic  keywords  ?  

No!  Long  tail  is  the  way  

Concerning  the  posiHoning  

How  analyze  the  compeHtors?  

Concerning  the  posiHoning  

How  analyze  the  compeHtors?  

1.   The  nomber  of  incoming  links  2.   The  quality  of  theses  links  3.   Anchors  4.   Density  of  keywords  5.   Their  ranking  

Concerning  the  posiHoning  

Is  it  a  good  idea  to  start  a  backlink  campaign?  

Concerning  the  posiHoning  

Is  it  a  good  idea  to  start  a  backlink  campaign?  

Yes!  But…  

Concerning  the  posiHoning  

How  many  links  should  I  have  per  day  at  the  beginning?  

Concerning  the  posiHoning  

How  many  links  should  I  have  per  day  at  the  beginning?  

10  More  is  fantasHc!  

Concerning  the  posiHoning  

How  can  I  increase  my  ranking  on  a  keyword  selecHon?  

Concerning  the  posiHoning  

How  can  I  increase  my  ranking  on  a  keyword  selecHon?  

WriHng  original  content  with  a  high  density  of  keywords  you’ve  

selected  

Concerning  the  posiHoning  

Is  Google  considering  links  from  social  media  plateforms?  

Concerning  the  posiHoning  

Is  Google  considering  links  from  social  media  plateforms?  

Yes  !  

User  experience  

User  experience  

Is  it  important  to  consider  the  bounce  rate?  

User  experience  

Is  it  important  to  consider  the  bounce  rate?  

Yes  !  

User  experience  

Why  ?  

User  experience  

Why  ?  

If  it  is  high,  the  user  don’t  find  the  content  he’s  looking  for  and  

you  can  be  penalized!  

User  experience  

Does  a  human  program  to  qualify  content  exist?  

User  experience  

Does  a  human  program  to  qualify  content  exist?  

Yes  !  

User  experience  

Is  Google  storing  your  behaviours  on  its  search  engine?  

User  experience  

Is  Google  storing  your  behaviours  on  its  search  engine?  

Yes!  And  more  with  the  google  toolbar  

To  go  further…  

Damien  Anfroy  –  29  years  old  /  DAWA  Agency  MA  Usability  and  webdesign  2003    -­‐  CANADA  World  Wide  Product  Manager  Tom’s  Guide  &  Tom’s  Hardware  (2006-­‐2009)  Founder  of  DAWA  (since    Februar  2010)    Blog  :  hIp://blog.dawa.fr    www.facebook.com/agencedawa    TwiIer  :  @DamienAnfroy