seo blog review presentation wordcamp nyc 2009 by cory eulas

SEO/SEM REVIEW

HTTP://WWW.COREYEULAS.COM

Agenda

4:15-4:20 : Introduction & Overview 4:20-:430 : http://kidoinfo.com/ri/ 4:30-4:40 :

http://www.nearshoreamericas.com 4:40-4:45 : Question & Answer

About Me

What I do: Help businesses increase their ‘web

visibility’ through search engine marketing.

The companies I work at: LexisNexis Martindale-Hubbell (Sr. SEO

Specialist) Ninety Seven Media (Owner) Wine King (Director of Search Marketing)

Search Engine Share of Searches

*ComScore September 2009 Data

64%

First Site:

http://kidoinfo.com/ri/KIDOINFO connects families to creative ideas, things to do, resources, and local events in Rhode Island and beyond.  We are always trying to increase our readers.

http://kidoinfo.com/ri/

Title & Description60-90 [70]

155

Long Tail Keywords

GOOGLE SEARCH BASED KEYWORD TOOL

GOOGLE ADWORDS TOOL

http://kidoinfo.com/ri/

http://kidoinfo.com/ri/

Under the hood

XML Sitemap Plugin: Google XML Sitemaps

Post Name & URL Naming H1/H2 Tags Verify site with search engines

Google Webmaster Tools (GWT) Yahoo Site Explorer Bing Webmaster Center

NearshoreAmericas.com

 Attract visitors who like us so much they register for our free newsletter. (Grow the database).

Develop a community of people who feel that the site speaks to them and fills a void; and as a result may leverage social networking.

Overall mission:  Grow the site to become an editorially-driven

media property; with various products to market to sponsors.

NearshoreAmericas.com

NearshoreAmericas.com

NearshoreAmericas.com

NearshoreAmericas.com

NearshoreAmericas.com

So, what’s in your toolbox?

SEO Quake (Firefox) Quirk SearchStatus Firebug ColorZilla

A bookmark to: http://www.sem-tv.com