seo & blogging - what and why?

SEO & Blogging

Jared Akers

What & Why?

SEO & Blogging / What & Why

Execution

AWFUL IDEA = -1WEAK IDEA = 1SO-SO IDEA = 5GOOD IDEA = 10GREAT IDEA = 15BRILLIANT IDEA = 20

NO EXECUTION = $1WEAK EXECUTION = $1000SO-SO- EXECUTION = $10,000GOOD EXECUTION = $100,000GREAT EXECUTION = $1,000,000BRILLIANT EXECUTION = $10,000,000

The most brilliant idea, with no execution, is worth $20.The most brilliant idea takes great execution to be worth $20,000,000.

(Derek Sivers – CDBaby Creator)

ideas are just a multiplier of execution

photo credit: National Geographic

SEO … SERP … SEM

Search Engine OptimizationSearch Engine Results PageSearch Engine Marketing

SEO & Blogging / What & Why

SEO

SEO & Blogging / What & Why

Strategy

Business Need?

What are we selling?

Do SERP’s Matter?

SEO & Blogging / What & Why

Competitive Intelligence

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Content

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On-Site/Page SEO

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Site Architecture

Sitemap

Coding (html, page titles, <h1>)

Google “disregards keyword metatags completely” (1)

SEO & Blogging / What & Why

Link Building

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Analysis

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Related/Cousin Keywords

Long Tails

Content

ROI

SEO & Blogging / What & Why

Search

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Rinse & Repeat

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Biggest SEO Secret

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<a href=http://www.mysite.com/>targeted keyword/variation</a>

SEO & Blogging / What & Why

SEO

SEO & Blogging / What & Why

SEMGoogle Adwords (PPC) vs. SEO

“SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.” (2)

SEO & Blogging / What & Why

Blogging

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Corporate Blogging

Search Engine Magnet

Link Bait

Transparency

Industry Expertise – Thought Leader

Communication

Crisis Management

Brand Building

Pros Cons

Time Consuming / Resources

Written Communication Skills

Measuring ROI

SEO & Blogging / What & Why

Corporate Blogging / ROI (3)

SEO & Blogging / What & Why

SEO Benefits of Blogging

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Original Content + Natural Organic Backlinks

SEO & Blogging / What & Why

Trust

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Voice

SEO & Blogging / What & Why

“In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Creating an industry voice is critical, because every time you provide an answer at a key point, you move potential consumers along the decision making process to purchase.”

Blogging Platforms

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Blogger

Wordpresshttp://www.mysite.com/blog

SEO & Blogging / What & Why

Things To Think About SEO/Blogging

Building Relationships vs. Selling a Product or Service

Social Networking

Measuring ROI

Resources

Competitors

SEO & Blogging / What & Why

ConclusionSEO• Business Need / Cost Benefit Analysis

1.Keyword Research2.Competitive Analysis3.Execution Strategy4.How To Measure (ROI)

Blogging• Business Need / Cost Benefit Analysis

1.Resources2.How to Measure (ROI)

SEO & Blogging / What & Why

Resources1. Google does not use the keywords meta tag in web rankinghttp://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

2. The Disconnect in PPC vs. SEO Spendinghttp://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending

3. Forester Report: “The ROI of Blogging”http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html

The Benefits of Corporate Blogginghttp://www.mmipublicrelations.com/white/paper/the-benefits-of-corporate-blogging/

The Pros and Cons of Corporate Blogginghttp://www.morebusiness.com/corporate-blogging

SEO & Blogging / What & Why