seo habits of world class companies

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Mike Turner Dir. Business Development Tuesday, April 21st, 2014

World Class Companies

SEO Habits of

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3. How do I get a live site analysis? Chat us your website and top 2 landing pages you’d like to rank for.

FAQs

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Search Engine Optimization

Website Design

SEM & Display Advertising

Content Creation

Top 500 Fastest Growing Private US Companies.

We drive revenue. Not just clicks and traffic.

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1 What Separates the Best from the Rest? The Four SEO Habits of Word Class Companies

2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out

On the Agenda

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88% of buyers research products they intend to purchase online. (source: Google)

15% close rate of SEO leads compared to 2% for outbound leads. (source: Search Engine Journal)

1 SEO is a company priority.

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Align internal stakeholders across departments.

1 SEO is a company priority.

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Track progress of agreed upon KPIs and projections.

Set clear goals and expectations.

1 SEO is a company priority.

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2 Quantify SEO opportunity.

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Funnel Stage Offer Type Top

Middle

Bottom

Educate prospects on the value of digital marketing & foster thought leadership.

Build the business case for why the prospect needs to invest in your product or service.

Give the prospect a reason to choose you over your competitors.

67% of the buyer’s journey now happens online. Source: SiriusDecisions

Is your content good enough to do the selling for you?

3 Take content marketing seriously.

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# of Buyer Personas

# of Funnel Stages

Covered Topics

Possible Topics [ ] ( )

Pieces of content you need to cover your bases.

Calculate your SEO content gap.

3 Take content marketing seriously.

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Capture the right leads with great content and direct them to your most relevant landing page.

You must have a keyword mapping doc!

3 Take content marketing seriously.

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Make sure you pass Google’s quality content test.

Quality Content – Create unique, fresh, & frequent content. Factors like length and relevance play a role, too.

Site Metrics – Optimize the UX. Invest in responsive design and improve time on site, bounce rate, load time, etc.

3 Take content marketing seriously.

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4 Measure the money metrics.

$ $

Sales Pipeline Opportunity

Closed Won Revenue

Organic traffic volume.

Clickthrough rate of preferred landing pages.

Organic keyword theme ranking.

These SEO metrics are essential.

✓

✓

✓

Conversion volume and CVR. ✓

But, take it a step further to measure ROI.

$ Sales Contribution by Landing Page

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4 Measure the money metrics. Here’s why you can’t afford to measure leads alone.

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4 Measure the money metrics. Optimizing search for revenue is often easier said than done.

Let’s say Suzie searches for “marketing automation software”.

Google serves an organic listing for your site linking to your latest eBook.

Suzie clicks on the link, but then decides to go to lunch.

While she’s at lunch, browsing the NY Times on her phone, she sees a display ad for your eBook.

Suzie clicks on the ad and downloads the eBook.

Sales gives Suzie a call a few hours later, and sets up a demo appointment.

A month later Suzie buys your software!

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4 Measure the money metrics.

With closed-loop reporting you can attribute credit properly within your CRM. Suzie Smith

First touch source: Organic Search First touch page: /eBook/marketing-automation Last touch source: Display ad Last touch page: /eBook/marketing-automation Revenue commitment: $100,000

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1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies

2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out

On the Agenda

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LIVE SITE ANALYSES

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ü  Where you rank in relation to competitors

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Mike Turner, Webmarketing123 Director of Business Development

Thanks!

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