seo in 15 minutes at netsmart connections

SEO in Fifteen MinutesNetsmart Connections

Organic vs Paid

Universal, Personal, Social Search

Elements of SEO

Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.

Importance vs Relevance

Both is Better!

Most Important to Search Engines

Factors Impacting the Importance and Relevance of a Web site

• On Page • Keywords• Title tags• Headers• Links on the page – anchor text• Volume of content• Freshness of content

• Crawlability• Easy navigation• Accessible content• Sitemaps

• Off Page• Inbound links to the site• Age of domain

• Voodoo

Search is Ever Changing

• Google crawls and updates its index every day• The index is in “everflux” meaning that small changes are

always being made as site’s content, credibility and accessibility change

• An algorithm update is a change to the fundamental scoring system

Elements of the Google’s Data

PageRankIndexingInlinks

According to Google

• Search engines should do three things:• Crawl a lot of web pages• Index those pages and determine their credibility• Rank the most relevant pages for searchers fast

Wikipedia

The Bottom Line

• Provide really good content• Be descriptive• Keep pages light, fast loading and clean• Make sites accessible to crawlers• Develop a solid social media presence• Make it easy for people to link to you

The Don’t List

• Don’t try to trick crawlers or people• Don’t buy or trade for irrelevant links• Don’t try to automate or fake credibility• Don’t rely solely (or primarily) on repurposed content• Don’t use social media just for search engine ranking

Questions & Comments

Bill Balderazbbalderaz@webbedmarketing.com

www.webbedmarketing.comTwitter: @bbalderaz