seo | own basic ways on how to drive traffic

Ways To Drive

Trafficby : carl

❏ Know your audience

❏ Surveys

❏ Content Marketing

❏ Outreach

KNOW YOUR AUDIENCEKnowing your audience , visitors and users can give your goals a hint. Through :

● Location

● Language

● Age

SURVEYSNeed to know audience wants and desires.Make a survey form using https://www.surveymonkey.com/. ● signup● verify ● create a survey

My sample survey : https://www.surveymonkey.com/s/K332J5W

Share and spread survey forms via…...

Email● Often applicable to an

old and prospected clients.

● Outreach through emails or by phone.

Spread to social media, community forums. etc. But IMO best is on subreddit.

Reddit

Analyze Gathered Survey

In Survey Monkey…..

Gather your set of Question - Surveys

From the analyzed survey result.

- Gather Your most important top survey- Make a possible clients/searchers query- Check Trends and Traffics

Gather most important top survey

Make a possible clients/searchers query

1st top survey : Do you need a plumber in Collaroy?Possible Query : Plumber Collaroy, Plumber in Collaroy

2nd top survey : Common plumbing problems?Most answered : Hot water repair and issuesPossible Query : Collaroy hot water repair, Collaroy hot water issues

Check Choosen Query Traffic & competition

Tools to check traffic and competition :

- Google Adwords Keyword Planner - Market Samurai- Ultimate Niche Finder- Google Trends- Topsy

CONTENT MARKETING

➔ Content making

➔ Upload to Viral Content Buzz

➔ Cross promotion on different niche

- Tracking the page

Content Making

With the analyzed survey to prospected keyword queries. Next is to make a good and quality content favorable by hummingbird so with searchers . With the proper On Page Factors

- Relevancy of the Page

- Heading Tags

- Keyword Density

- Sites Crawlability

Upload ToViral Content Buzz

Tracking your content performance with Viral Content Buzz is one of my favorite.

Cross Promotion on Different Niche

Generally my client’s niche is Plumbing.And was targeting LOCAL. The problem is only a few are

searching the keyword. Fortunately I’m an SEO and was doing Case studies and have it posted on my blog.

So I used my client’s plumbing site as a subject.

To be Sure ...see keyword trends and insights

And heres how...

From my “SEO BLOG”

After the mention What to expect and not...

● Massive traffic

● Clickers leads to

● Impressions on Search

● Referral Traffic

What to Expect Not to Expect● Conversion

● Targeted & returning visitors

● ROI

Tracking…. You’re visitors behavior

By means of this, you can have insights and can even take an ACTION after...

I used Heatmaps on this

OUTREACH

One of the best strategy to tell the world that you have this and that. Outreach to people specially linkers. But never ever ask them to link at you, since linkers know exactly what they want.

Kind of OutReach I’ve DoneEmail + Broken Link Building

This style is very common these days. But still worth a try when you see that it helps to leverage your traffic.

This kind of strategy still useful in both parties. Since we don’t want visitors to send them to a dead links or site. So we need to took place on every dead links we spotted.

Broken Link Building

How I Do it

TOOLS USED● http://www.onlinesales.co.uk/blog/google-results-

bookmarklet/● http://ontolo.com/tools-remove-duplicate-hostnames● Notepad● Screaming Frog● Ahrefs● http://ontolo.com/tools-unique-hostname-extractor● Majestic SEO

Note: For the Links above (You can bookmark the page)

In GOOGLE Search Box...

I’m into plumbing , so in search box I type in.

Add “&num=100” after the results URLto see 100 results on in every page

From the Given Results...

Hit “Simple Google Results” (the one that you bookmarked )

It will redirect to a page with full exported links

Then simply go to : Plain listing (below) then Copy all the links

Next is to hit the “Remove Duplicate Hostnames”

From here, paste the copied plain listing LINKSAnd hit “Remove Duplicate Hosts”

Copy the removed dup hostnames

Paste it to notepad and save it to (links.txt) format

Next is to OpenScreaming Frog

Change the Mode to “LIST”

Locate the saved file (links.txt) and hit “start”

● Click Response Codes● Click Filter (Client Error 4xx)

to check all broken links with the status code (404)

If doubts strikes. Check URL in Address bar!

In my case, the broken link i spotted redirects to its homepage and found anything but a clean and thin content. To make sure i checked it on http://web.archive.org.

in WEB ARCHIVE

Check Actual Link Page

But it seems the page is somewhat like a fancy kind of a page for me. So i go over on homepage and check.

Check HomePage

And so..i made up my mind

I choose homepage for:

● Backlink Prospecting

● Better linking

opportunity

● Since it is still related to

my niche

And on AHREFSCheck Backlinks

Check Backlinks

EXPORT

On the the exported file “Remove”

● Domain Rank● IP From● Referring Page Title● Internal Links Count● External Links Count● Last HTTP Code● Text Pre● TextPost● Size

● Type● NoFollow● Site-wide● Image● Encoding● Alt● First Seen● Previous Visited● Last Check● Original

And should look like this...

NEXT..

Highlight all “Referring PAGE URL”

Go to :http://ontolo.com/tools-unique-hostname-extractorPaste the copied links and copy the extracted Unique Hostname

Open Majestic SEOTrust and Citation Flow

Paste the extracted hostnames and hit

“check backlink counts”

EXPORT and copy these 3 columns: Item, RefDomains and TrustFlow,

Then remove anything below Trust Flow 9 or 10:

How to determine Good Links to Link

Richard’s MarriottOn

point of view

Ahrefs Rank above 5

● Exactly how much link juice a site will pass on to you● And sites with high Ahrefs Rank● Have more quality sites linking to them● Which means you ONLY want links from these sites● And can quickly decide which sites you DON’T want

links from

Because Ahrefs Rank tells you:

Majestic SEO Trust Flow more than 10

● Exactly how much link juice a site will pass on to you

● And sites with high Trust Flow

● …have more trusted sites linking to them

● Which means you ONLY want links from these sites

● And can quickly decide which sites you DON’T want links from

Because Trust Flow tells you…

Lastly...

Email

After all the gathering of links and some analysis.Its now time to do some action. Email the webmaster orsite owners for every links / domain gathered.

How to find Webmaster / site owners email :

- Contact Page

- Use (http://whois.godaddy.com/)

- For Whois Au registry (whois.ausregistry.com.au/)

Other Option

THAT’s ALL!!Thanks for taking time to read