service marketing ppt

Indian Coffee House

Waiting time strategy……….Employee operational logic They keep clean all

chairs & tables before customers are arrive.

They keep water jug & glass on the table already.

They use electronic machine for billing.

Establish reservation process They reserve special cabin for family people

& couples when they make order.

Differentiate waiting customer They provide special cabin/ table for family

people where as ordinary table for common people.

They provide fast service for special order or pre-order.

They supply the service/order within 10 minute.

Make waiting funThey use sound system for customers for

making environment peace. They use air conditioner for making comfort to

customers.

Facility Deem Lighting EnvironmentLuxurious seat for customersAir conditionerSound systemCustomer need not go to billing counter for

payment.

Suggestion…….They should use the television to make the waiting fun.

They should make fast service.

They should provide manu-card in every table.

They should use odor to make the environment pleasure.

They should use standard decoration. so, customer may attract more or willing to spend more time.

The should use colour combination in their lighting system.