session 4: publishing 101 - amazon s3 · session 4 homework . title: jdb-session 4.pptx author:...

Session 4: Publishing 101

•  Self-publishing… the “indie” way. •  The exact steps to self-publish. •  How to create your publishing company. •  Which printer to use. •  And way more!

What to Expect in Session 4

Self-Publishing… The Indie Way

Be aware… •  “Self-Publishing” companies… (rant coming) •  Right vs. wrong way to publish… •  It’s easier than you think!

The BIG Secret to Self-Publishing…

…it’s REALLY EASY to do it right!

THIS…

Steps to Self-Publish… 1.  Come up with a name… 2.  Register ISBNs under that name. 3.  Talk to a CPA about sales tax

(IF you plan to sell books yourself ). 4.  Send your print files to a printer…

Whalla! You’re published!

Your Publishing Company Name

•  Make it unique. – An inside joke. – A word in another language. – A creative use of a family member’s name.

•  GOOGLE it.

Register Your ISBNs

•  MyIdentifiers.com (USA) •  GOOGLE location for outside the USA.

Choose Your Printer

Two top print-on-demand companies… •  CreateSpace.com •  IngramSpark.com (printed by Lightning Source)

Choose Your Printer Do the math… $10 book, 90 Pages Distributed…

CreateSpace IngramSpark 55% Wholesale: $5.50 Print cost: $3.65 You: $1.85

55% Wholesale: $5.50 Print cost: $2.30 You: $2.20

Choose Your Printer Do the math… $10 book, 90 Pages Direct…

CreateSpace IngramSpark 100 books Print cost: $2.15 You: $7.85

Profit: $785

100 books Print cost: $2.14 You: $7.86

Profit: $786

Choose Your Printer Do the math… $10 book, 90 Pages Direct…

CreateSpace IngramSpark 250 books Print cost: $2.15 You: $7.85 each

Profit: $1962.50

250 books Print cost: $1.89 You: $8.11

Profit: $2027.50 Difference: $65

Choose Your Printer Do the math… $10 book, 90 Pages Direct…

CreateSpace IngramSpark 500 books Print cost: $2.15 You: $7.85 each

Profit: $3925

500 books Print cost: $1.64 You: $8.36

Profit: $4180 Difference: $255

Side-by-Side Printer Comparison CreateSpace IngramSpark

Sizes: Binding Types:

Paper Type: Laminates:

Color: Setup costs:

Spine text:

SPECS: 11 sizes

Paperback Text (thinner) Gloss & Matte

Limited “Free”

102 pages

20+ sizes Paper/Hard/Saddle

Bond (thicker) Gloss & Matte

Premium + 2 more $49 USD/$12 Dist.

50 pages

Side-by-Side Printer Comparison CreateSpace IngramSpark

ISBN: ISBN Barcode:

Distribution: Returnability:

Bookstores: Amazon:

SPECS: CS or Own

Leave space Online Only

NONE NO YES

Bowker Free/Place yourself Online AND Offline

YES YES YES

Printer Quality? CreateSpace

Printer Quality? IngramSpark

Quality Matters…

Quality Matters…

Quality Matters… Good quality will bring… •  More money. •  Strategic partnerships. •  Credibility. •  Mass marketing.

LIVE DEMO TIME!!

Watch me as I… •  Demo how to use CreateSpace. •  Upload my book to IngramSpark and

order a proof!

•  Choose your printer. •  Watch Session 5: Out-of-the-Box Marketing. J

Session 4 Homework