session 4: publishing 101 - amazon s3 · session 4 homework . title: jdb-session 4.pptx author:...
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Session 4: Publishing 101
• Self-publishing… the “indie” way. • The exact steps to self-publish. • How to create your publishing company. • Which printer to use. • And way more!
What to Expect in Session 4
Self-Publishing… The Indie Way
Be aware… • “Self-Publishing” companies… (rant coming) • Right vs. wrong way to publish… • It’s easier than you think!
The BIG Secret to Self-Publishing…
…it’s REALLY EASY to do it right!
THIS…
Steps to Self-Publish… 1. Come up with a name… 2. Register ISBNs under that name. 3. Talk to a CPA about sales tax
(IF you plan to sell books yourself ). 4. Send your print files to a printer…
Whalla! You’re published!
Your Publishing Company Name
• Make it unique. – An inside joke. – A word in another language. – A creative use of a family member’s name.
• GOOGLE it.
Register Your ISBNs
• MyIdentifiers.com (USA) • GOOGLE location for outside the USA.
Choose Your Printer
Two top print-on-demand companies… • CreateSpace.com • IngramSpark.com (printed by Lightning Source)
Choose Your Printer Do the math… $10 book, 90 Pages Distributed…
CreateSpace IngramSpark 55% Wholesale: $5.50 Print cost: $3.65 You: $1.85
55% Wholesale: $5.50 Print cost: $2.30 You: $2.20
Choose Your Printer Do the math… $10 book, 90 Pages Direct…
CreateSpace IngramSpark 100 books Print cost: $2.15 You: $7.85
Profit: $785
100 books Print cost: $2.14 You: $7.86
Profit: $786
Choose Your Printer Do the math… $10 book, 90 Pages Direct…
CreateSpace IngramSpark 250 books Print cost: $2.15 You: $7.85 each
Profit: $1962.50
250 books Print cost: $1.89 You: $8.11
Profit: $2027.50 Difference: $65
Choose Your Printer Do the math… $10 book, 90 Pages Direct…
CreateSpace IngramSpark 500 books Print cost: $2.15 You: $7.85 each
Profit: $3925
500 books Print cost: $1.64 You: $8.36
Profit: $4180 Difference: $255
Side-by-Side Printer Comparison CreateSpace IngramSpark
Sizes: Binding Types:
Paper Type: Laminates:
Color: Setup costs:
Spine text:
SPECS: 11 sizes
Paperback Text (thinner) Gloss & Matte
Limited “Free”
102 pages
20+ sizes Paper/Hard/Saddle
Bond (thicker) Gloss & Matte
Premium + 2 more $49 USD/$12 Dist.
50 pages
Side-by-Side Printer Comparison CreateSpace IngramSpark
ISBN: ISBN Barcode:
Distribution: Returnability:
Bookstores: Amazon:
SPECS: CS or Own
Leave space Online Only
NONE NO YES
Bowker Free/Place yourself Online AND Offline
YES YES YES
Printer Quality? CreateSpace
Printer Quality? IngramSpark
Quality Matters…
Quality Matters…
Quality Matters… Good quality will bring… • More money. • Strategic partnerships. • Credibility. • Mass marketing.
LIVE DEMO TIME!!
Watch me as I… • Demo how to use CreateSpace. • Upload my book to IngramSpark and
order a proof!
• Choose your printer. • Watch Session 5: Out-of-the-Box Marketing. J
Session 4 Homework