setting the record straight: drupal as an enterprise web content management system

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Setting the Record Straight:!Drupal as an Enterprise Web Content Management System!

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•  Founded  Drupal  

•  Co-­‐founded  Acquia  

•  Co-­‐founded  Mollom  

•  Co-­‐founded    Drupal  Associa7on  

•  Holds  a  PhD  in  CS  

•  Likes  photography,  chocolate  

•  @dries  

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Agenda!

•  What is Drupal? And Which Vendors Does Drupal Compete Against?

•  Common Myths about Drupal in the Enterprise

•  What’s New in Drupal 8? •  Questions

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What is Drupal?

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Group Collaboration

User Generated Content

Activity Streams

Drupal is a Unified, Open Source Platform for !Content, Community, and Commerce

Easy and Fun Content Authoring

Pre-Built Integrations

Presentation Layer

Globalization and Localization

Multi-channel Delivery Optimize online shopping across channels and devices

Integrations with 3rd Party Commerce Platforms Product Catalogs Shopping Carts,

Orders, and Payment Processing

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Who does Drupal Compete With?

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Primary Competitors!

•  Web Content Management – Adobe Experience Manager – Sitecore – Legacy WCM vendors including SDL Tridion,

HP/Autonomy TeamSite, and Oracle

•  Social Business Software – Jive – Lithium

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What do the Analysts Say?

Forrester  Wave  Web  Content  Management  

Forrester  Wave  Social  Depth  PlaForms  

Gartner  Magic  Quadrant  Web  Content  Management  

Analysts take a laggard view at markets, but!Drupal is quickly gaining mindshare!

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So, What are the Common Misconceptions about Drupal?"

"And How Do Proprietary

Vendors Compete?

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Fear. Uncertainty. And Doubt. (FUD)!

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Top 5 Myths About Drupal 1.  Drupal is just for b logs and s imple s i tes 2.  Drupal isn’t secure 3.  Drupal won’t scale to handle the wor ld’s largest s i tes 4.  Drupal requi res t r iba l knowledge 5.  Drupal won’t work wel l wi th my market ing tools

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Myth #1: Drupal is just for blogs and simple sites, not Global Enterprises

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GE selected Drupal for more flexibility, "better agility, integrate faster on "

a centralized platform

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DRUPAL. EVERYWHERE.

NBC standardized on Drupal across entertainment, news, and sports sites

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300 completely custom artist experiences on Drupal

Over 50% of the Top Media and Entertainment Companies" Over 130 Nations" 7 of 8 Top Universities"

Drupal Dominates the Enterprise"

9 of 12 Top Technology Companies"

33% of Largest Life Sciences Companies"

50% of Top 15 Financial Services Companies" Others"

Drupal Dominates the Enterprise"

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Growth of Drupal!Quantcast Top 100,000 Sites (from BuiltWith.com)!

0.00%  

0.50%  

1.00%  

1.50%  

2.00%  

2.50%  

3.00%  

3.50%  

Q1  11  

Q2  11  

Q3  11  

Q4  11  

Q1  12  

Q2  12  

Q3  12  

Q4  12    

Q1  13  

Q2  13    

Q3  13  

Q4  13  

Q1  14  

Drupal  

Adobe  

Sitecore  

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Myth #2: Drupal isn’t secure

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SECURE Drupal runs sites for over 130 nations.

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“One interviewee from a global pharmaceutical organization believed that his open source WCM solutions

were more secure than proprietary ones …

Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential

security vulnerabilities.”- Forrester Research

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“Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO“Clarifying Guidance Regarding Open Source Software”

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Myth #3: Open Source won’t scale "to handle the world’s largest sites

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Open Source Powers the Enterprise at Massive Scale!

Digital Experiences Drupal

Big Data Hadoop

Database NoSQL

Operating System Linux

29 460M Hits to grammy.com "

on night of award show

30 30K Concurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC

31 SCALE Weather Channel, a Top-25 Alexa ranked site,

is replacing legacy Percussion product with Drupal

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Myth #4: Open Source requires "tribal knowledge

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This is the Drupal Community

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Market Presence 1,500,000+ sites Global Adoption 196 countries Extensive Capabilities 23,000+ modules Broad Community 1,000,000+ members Active Development 28,000+ developers

Drupal is the Largest !Open Source Platform in the World!

2X the size of Linux developer community

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Drupal  

Proprietary  Web  CMS  Products  

0   10000   20000   30000  

28,000

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Size  of  Development  Team  

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“As one Forrester Customer told us, We had some concerns about support with open source, but we felt like a commercial company like Acquia could make up for that

and give us the support we need.”

- Forrester Research

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Myth #5: Drupal is More Expensive

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Example 3 Year Total Cost:!Drupal vs. Proprietary Web CMS

Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total License $200,000 $0 $0 Implementation Services $200,000 $20,000 $20,000 Maintenance $40,000 $40,000 $40,000 Hosting $40,000 $40,000 $40,000 Total $480,000 $100,000 $100,000 $680,000

Drupal Year 1 Year 2 Year 3 Total Drupal $0 $0 $0 Implementation Services $150,000 $15,000 $15,000 Acquia Cloud $60,000 $60,000 $60,000 Total $210,000 $75,000 $75,000 $360,000

Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal $4.7M

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Bonus! Extra Myths 1.  Drupal Doesn’t Have a Roadmap 2.  Drupal Doesn’t Have an Upgrade Path

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So, enough with the FUD. ""

Let’s talk about the next version of Drupal, Drupal 8

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1.  Integrated WYSIWYG Editor

•  “Make content editing as easy as Microsoft Word”

2.  In-place editing

New in Drupal 8!Re-imagined Content Authoring Experience

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1.  Everything in Drupal 8 is Responsive •  Themes, Images, Tables,

Breakpoints, etc. •  Toolbar

2.  New Mobile Preview 3.  Optimized for Speed!

New in Drupal 8"Mobile Everywhere

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1.  Automatically downloads interface translations - Over 100 languages supported

2.  Built-in Support for multilingual

sites 3.  Show + Hide Content By

Language 4.  Over 500+ additional fixes

+features

New in Drupal 8"Multilingual and Globalization Support

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Modern RESTful APIs Enable Better Integrations With the Tools You Already Use

New in Drupal 8"Better Integration Support

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Lastly, A Little Bit About Acquia

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Acquia: the Digital Business Company

•  Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma

•  Empowering companies to deliver great digital experiences that integrate content, community and commerce

•  More than 440 employees,4,000 customers; Deloitte Fast 500 fastest-growing private company

Key Verticals •  Financial Services •  Healthcare •  Higher Education •  High Technology •  Life Sciences •  Media & Entertainment •  Non-profit / NGOs •  Public Sector

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Acquia, The Digital Business Company!

Continuous Delivery Cloud

Platform

Digital Engagement Services

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Ok, Let’s Wrap This Up

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1996-2003 WCMS

Web Content Management Systems

CLOUDS + SUITES REPLACED BY OPEN SOURCE?

By 2010Open Source destroyed

proprietary WCMS Market

2014

Marketing Cloud

201X

Drupal Changed the Industry!

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Proprietary companies are building closed systems,

ACCESSIBLE TO ONLY A FEW.

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Drupal brings these capabilities to the

masses.

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Resources!

•  Georgia.gov case study –  https://www.acquia.com/resources/case-study/

georgiagov •  Pfizer – Building a Global Digital Platform on

Drupal –  https://www.youtube.com/watch?v=oCMOTh-CtzE

•  Try Drupal on Acquia Cloud Free – https://acquia.com/free

59 @dries :: dries@acquia.com