sharpie digital strategy

MSU New Media Driver’s License, Spring 2013

Target Audience

Teenagers:13 yrs. -18 yrs. Adults:

19 yrs. – 30 yrs.

6 Social Media Outlets

• Facebook • Twitter• Instagram• Pinterest• YouTube• Sharpie Blog

• Goals: Increase sales, followers, viewers, site visitors, and blog readership

Facebook and Twitter

• Facebook:Current Likes = 4,033,865Target Increase = 10%Goal Likes = 4,437,252

• Twitter:Current Followers = 230,813Target Increase = 15%Goal Followers = 265,435

Instagram and Pinterest

• InstagramCurrent Followers = 69,000Target Increase = 25%Goal Followers = 86,250

• PinterestCurrent Followers = 6,230Target Increase = 25%Goal Followers = 7,788

YouTube

• YouTubeCurrent Subscribers = 2,483Target Increase = 20%Goal Subscribers = 2,980

Current Views = 1,694,949Target Increase = 20%Goal Views = 2,033,939

Sharpie Blog

A blog written by Sharpie featuring exclusive information about apparel,

art, celebrities, community, giveaways, holidays, ideas, new @Sharpie, parties

and events, Q&A, Sharpie squad, sports, etc.

Budget & Paid Advertisement

• Budget

• Google Adwords– Positive Adwords– Negative Adwords

• Non-traditional Advertisement:– Sharpie demos in major metropolitans