sherilyn shackell presentation at marketing week live 2014

Whose life is it

anyway?

Sherilyn Shackell@Sherilyn_TMA#MarketingAcademy#Bootcamp

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What on earth..

…did you do?

• Everyone can be an outstanding leader….

• If your actions inspire others to dream more, learn more, do more and become more…..

• The mark of outstanding leadership…

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The more you take

for you past and present the more

you are able to create the future you seek

unknown

I am the master of my fate and captain of my destiny

Nelson Mandela

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if youdon’t like something, change it. if you can’t change it, change the way you think

about it.

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The voice in your head that says

that you can’t do something

is a liar!

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And now for the practical stuff..

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Tip 1.

Be the best you can be right now

• Be clear on what you will achieve TODAY

• Find some Mentors

• Put aside 30 minutes every day for learning

• Attend conferences / events / seminars

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Tip 2.

Build your brand

� Organise internal workshops to share your expertise

� Submit articles & blogs to internal & external newsletters

� Offer to mentor, coach, buddy cross functionally

� Create you own blog

� Public speaking – at every opportunity

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Tip 3.

Get the tools in place

Create an Elevator Pitch

�What do you do ?

�What are your values ?

�What are you passionate about ?

�What do you want ?

Update LinkedIn

Design a one page Bio

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Tip 4.

Be clear on what you want

Hygiene Factors

Income

Location

Working environment

Company policy

Status

Security

Job Title

Motivators

Recognition

Responsibility

Achievement

Personal Growth

Job Interest

Involvement

Advancement

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� Understand why you feel the need to move

� Is there both push & pull

� Talk to your boss

� Avoid making career choices in times of personal upheaval, change or crisis

• Avoid too much advice...choose your guides wisely

• Avoid the ‘cult of the personality’

• Trust your instincts

• Trust your beating heart over your aching head

• Don’t follow the money

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Tip 5.

Cherish & nurture relationships

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ALWAYS do the things that make your heart

beat faster

And finally just remember…

‘You are stronger than

you seem braverbraverbraverbraver than you

believe and SMARTER

than you think’ Christopher Robin to Winnie the Pooh

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Questions?

@Sherilyn_TMA@MerlinTheMentor#MarketingAcademy#Bootcamp