sherilyn shackell presentation at marketing week live 2014
DESCRIPTION
Sherilyn Shackell, Founder of The Marketing Academy explains gives a practical guide to managing your future career.TRANSCRIPT
Whose life is it
anyway?
Sherilyn Shackell@Sherilyn_TMA#MarketingAcademy#Bootcamp
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What on earth..
…did you do?
• Everyone can be an outstanding leader….
• If your actions inspire others to dream more, learn more, do more and become more…..
• The mark of outstanding leadership…
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The more you take
for you past and present the more
you are able to create the future you seek
unknown
I am the master of my fate and captain of my destiny
Nelson Mandela
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if youdon’t like something, change it. if you can’t change it, change the way you think
about it.
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The voice in your head that says
that you can’t do something
is a liar!
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And now for the practical stuff..
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Tip 1.
Be the best you can be right now
• Be clear on what you will achieve TODAY
• Find some Mentors
• Put aside 30 minutes every day for learning
• Attend conferences / events / seminars
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Tip 2.
Build your brand
� Organise internal workshops to share your expertise
� Submit articles & blogs to internal & external newsletters
� Offer to mentor, coach, buddy cross functionally
� Create you own blog
� Public speaking – at every opportunity
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Tip 3.
Get the tools in place
Create an Elevator Pitch
�What do you do ?
�What are your values ?
�What are you passionate about ?
�What do you want ?
Update LinkedIn
Design a one page Bio
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Tip 4.
Be clear on what you want
Hygiene Factors
Income
Location
Working environment
Company policy
Status
Security
Job Title
Motivators
Recognition
Responsibility
Achievement
Personal Growth
Job Interest
Involvement
Advancement
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� Understand why you feel the need to move
� Is there both push & pull
� Talk to your boss
� Avoid making career choices in times of personal upheaval, change or crisis
• Avoid too much advice...choose your guides wisely
• Avoid the ‘cult of the personality’
• Trust your instincts
• Trust your beating heart over your aching head
• Don’t follow the money
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Tip 5.
Cherish & nurture relationships
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ALWAYS do the things that make your heart
beat faster
And finally just remember…
‘You are stronger than
you seem braverbraverbraverbraver than you
believe and SMARTER
than you think’ Christopher Robin to Winnie the Pooh
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Questions?
@Sherilyn_TMA@MerlinTheMentor#MarketingAcademy#Bootcamp