shine media kit non core
Post on 10-Nov-2014
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Shine Branding Solutions
Shine gives you access to one of
the largest pools of Young people with high
disposable incomes in India
Is looking to earn more money
Is looking to upgrade her wardrobe
Would like to take a vacation
Would like to buy gifts for her parents with her increased salary
Would invest her money for future
Has finally saved enough money to buy a new car
Typical Shine User would spend to improve the quality of her/his life
What are Shine Users like ?
Shine Vital Metrics
8.2 million Monthly Unique Visitors
55 Lac Active Users 1.30 Cr Total
70% Users in age range 22-27
Provides you Unparalleled Reach
1500 New Jobs posted daily
Is Dynamic and attracts new users everyday
Has Users who are active and REACHABLE
Huge Pool of Brand Conscious and Aspiring Users
The User Logs in And checks his profile on the Logged in User Home Page…
…Searches for Jobs …Reads about Jobs in Detail and Applies to them
User Involvement on Shine
Avg. User Spends 5 Minutes Per Visit
Avg 3.8 Pageviews Per Visit
Avg 10.5 Ad Impressions Per Visit
25% of User Time Spent Here 45% of User Time Spent Here 30% of User Time Spent Here
29%
42%
15%
14%
Total Experience
Fresher
1 - 5 Years
6 - 10 Years
More Than 10 Years
36%
45%
8% 11%
Salary
1 Lac or Less
1 - 4 Lacs
5 - 10 Lacs
More than 10 Lacs
User Demographics
71% of the Users have less than 5 years of Work Experience
81% of the Users earn upto 4 Lacs
Active Database Size : 5.5 Million
Young Users High Aspirations Large disposable income
User Demographics
6% 9%
52%
27%
1% 5%
Educational Qualification
10+2 or Below
Diploma/Vocational Course
Graduation
PG or Equivalent
PhD/Mphil or Equivalent
Others
14%
12%
20%
3% 12%
6%
16%
3% 9% 4%
City Bangalore
Chennai
Delhi
Gurgaon
Hyderabad
Kolkata
Mumbai
Noida
Pune
Active Database Size : 5.5 Million
Users spread evenly across all major cities
85% of the users are at least graduates
Well Educated Spread Across India
Innovations
Content Marketing
Emailers
Banner Ads
Branding Options
SMS
Brand Maximizers Advertising Solutions which give your brand the maximum visibility in premium positions. Ideal for reaching out in large numbers and getting your brand noticed.
Brand Maximizers
Banner Ads
Right Wide Skyscraper on Logged in User Home Page (Run fixed with Scroll) Monthly Impressions : 5.4 Million
Brand Maximizers
Banner Ads Right Wide Skyscraper on JSRP Pages
(Run fixed with Scroll) Monthly Impressions : 4.7 Million
Brand Maximizers
Banner Ads Leaderboard on Job Description Page
Monthly Impressions : 6.7 Million
Content Featurette on Home Page and Site Navigation
Brand Maximizers
Content Marketing
Brand Maximizers
Content Marketing Channel Reach
Onsite Promotion 8.2 Million
Advertorials in Shine Print 3.85 Million
Social Platforms (Facebook Posts, Twitter Tweets, etc)
30,000
Total Reach = 1.2 Crores
Banners in Shine Newsletters
Brand Maximizers
Skyscraper in Profile Views Mailers Monthly Mailers : 40 Lacs
Wide Skyscraper in Job Alert Mailers Monthly Mailers : 9 Crores
Brand Maximizers
SMS • Monthly Capacity – 1 Crore
Performance Drivers Advertising Solutions which drive the maximum user action on your campaign. Ideal for targeted campaigns with specific requirements in terms of Impressions and Clicks.
Performance Drivers
Banner Ads Left Wide Skyscraper on Logged in User Home
Page (Run fixed with Scroll) Monthly Impressions : 5.4 Million
Performance Drivers
Banner Ads Left Wide Skyscraper on JSRP Pages (Run
fixed with Scroll) Monthly Impressions : 4.7 Million
Performance Drivers
Banner Ads
Leaderboard on Application Submitted Page Monthly Impressions : 2.4 Million
Performance Drivers
Banner Ads Medium Rectangles on
Logout Page Monthly Impressions : 1.0
Million
Performance Drivers
Mobile Banners • Medium Rectangle (300x250) – JSRP and JD Pages • 320x50 / 468x60 / 728x90 – Responsive Ad Units on all Pages (Fixed with Scroll)
Monthly Impressions : 6 Million
Performance Drivers
Emailers
Monthly Emailer Size – 75 Lacs
Innovations Non Standard Ads designed to capture the attention of the user. Highly effective in terms of both visibility and user action.
Innovations – Page Peel
Innovations – Page Push
Innovations – Sync Ads
Pricing
Innovation 1 Day (INR) 2 Days (INR) 3 Days (INR)
All Innovations 60,000 110,000 150,000
Marketing Emailers Cost per Email
To Active Database(55 Lacs+) 40 paisa
Inventory Type CPM Rate (INR) Fixed Rate (INR)
JSRP Left 160x600 80 200,000
JSRP Right 160x600 50 120,000
JD Page Bottom 728x90 55 200,000
Logout Left 300x250 55 50,000
Logout Right 300x250 50 45,000
Loggedin Home Left 160x600 80 192,000
Loggedin Home Right 160x600 50 110,000
Application Submitted 728x90 80 190,000
Mobile Ad Units 80 450,000
Banners in Shine Newsletters Cost per Email
To Active Database(55 Lacs+) 2 paisa
Thank You
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