shiny orb @ the entrepreneurs round table 6/18/2010
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Elizabeth YinJennifer HsiehEntrepreneurs Roundtable
June 17, 2010
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
In middle school, we decided we would become internet entrepreneurs
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
Shiny Orb is a social, discovery shopping site for bridesmaid dresses
Uglydress.comJust Kidding!
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
Our site features a “style search” and social “dressing room”
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
We believe in the “Lean Startup” philosophy and execution
Eric Reis (nytimes) Steve Blank (nytimes)
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
The first step for a Lean Startup is to achieve product/market fit
Maximize Profit
Product/Market Fit Scale Up
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
Statistical significance is overrated
• 5 people are enough!• Use mockups• Get in‐person feedback
– Craigslist / Project Wedding / Stanford‐network
– Are they *to‐die‐for* interested?
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
Build “features” that do nothing
• Track clicks– Google Analytics
• Sort by Designers?• Deals and Coupons tab?
• Track sign‐ups– Google Forms
• Virtual dressing room?http://www.hemmy.net/2006/04/27/useless‐japanese‐inventions/
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
You have no idea what is going on• Track what users want
– Kiss Insights Widget– Google Search Widget
• “teal”• “mon cheri”• “6545”• “three‐quarter sleeve bolero jacket”
• “wedding dresses”• “fish”
http://icanhascheezburger.com/2008/10/12/funny‐pictures‐gonna‐confuse‐me‐later‐in‐life/
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
We are currently moving towards the second step – Maximizing profits
Maximize Profit
Product/Market Fit Scale UpChristian Gidlof
Entrepreneurs Roundtable 6/17/10www.shinyorb.com
Feel free to contact us to discuss any ideas or questions
Shiny Orbhttp://www.shinyorb.com
Elizabeth Yinelizabeth@shinyorb.com
Jennifer Hsiehjennifer@shinyorb.com
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