sikka media buses
Post on 14-Jul-2015
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TRANSCRIPT
SIKKA MEDIA & ADVERTISMENT PVT
LTD
SOLE RIGHTS FOR NODIA BUSES
Our company is proud to
introduce a new and effective
media in the shape of
NOIDA CITY BUSES
You can’t miss a bus
• Bus is the most seen medium in town. 86% of consumers recall a bus ad they have seen.
• Bus messages are powerful, eye catching and hard to
ignore
• They are ideal for retail advertisers as they give
consumers ideas and drive impulse purchases
Huge coverage and frequency
• An average bus covers over 40,000 KMs every week
• 65% of Delhi , NCR have seen bus advertising in the last week
Entertainment & LeisureGovt,social,political OrganisTelecomsRetailFinanceTravel & TransportClothing & AccessoriesDrinkFoodMediaGames & ConsolesPharmaceuticalBusiness & IndustrialMotorsElectronics & Household ApplCosmetics & Personal CarePropertyLeisure EquipmentMiscellaneousOnline RetailComputersHousehold Equipment & DiyMail OrderGardening & AgricultureOffice Equipment & StationeryHousehold Fmcg
• Bus is appreciated by all advertisers
• Entertainment & Leisure dominates the medium, driven by “mini launches” films and shows
• Very good spread of other categories
• Suitable for all advertisers
Great diversity of business base
The Industry believes there are manybenefits to bus advertising
• Impactful and hard to ignore
• Mobility: effective for targeting specific audiences & locations
• High frequency medium touching people at different times & activities
• Strong high street presence with a proximity to POS
• National with high coverage and cheap CPT
• Great for specific categories/products e.g. films, high street retail
•
In summary
• Bus advertising is effective nationally
• People welcome, notice and remember it
• They respond to it
• They place high value on it
• They feel it works for all products
• A good creative idea will work on bus
Overview
• Total Number Of Buses : 236
• Total Kms Covered Daily : 65000 Approx.
• Areas Covered : Noida, Delhi, Greater Noida, Greater Noida Expressway, Ghaziabad, Indirapuram
*(Please see the next slide for detailed area bifurcation)
Areas Covered (Delhi)
• Kashmere Gate
• Lal Quila
• ITO
• New Delhi Railway Station
• Barakhamba
• Mandi House
• Pragati Maidan
• Indraprastha Park
• Sarai Kale Khan
• Nizzamuddin
• Khel Gaon
• Akshardham
• Khel Gaon
• Nehru Place
• Dhaula Kuan
• Moti Bagh
• R K Puram
• Safdarjung
• Medical
• Lajpat Nagar
• Aashram
• Maharani Bagh
• Sarai Kale Khan
• Nizamuddin
• Kashmere Gate
• Lal Quila
• I T O
• Lakshmi Nagar Mod
• Kalka Ji
• Lajpat Nagar
Areas Covered (Noida & Greater Noida)• Sec- 62, Noida
• Fortis, Noida
• Hoshiarpur
• Barola
• Bhangel
• Surajpur
• New Collectorate
• Atta, Sec- 18 , Noida
• Delta, G. Noida
• Nevada
• Greater Noida Depot
• Pari Chowk
• Sec- 37, Noida
• Lotus Valley
• Golf Course
• Jagat Farm
• Mirzapur
• Noida Mod
• Mayur Vihar
• Shashi Chowk
• Greater Noida Depot
• India Oil Corporation
• Lotus Valley School, Noida
• Greater Noida Border
• Pari Chowk
• Golf Course, Gr. Noida
• Lakshmi Nagar
• Moida Mod
• Mayur Vihar
• Samachar Appts
• Rajnigandha Chowk
• Atta, Sec-18 , Noida
• Botanical Garden
• Sector-37, Noida
• Greater Noida Depot
• Silver City
• Tughalpur
• Pari Chowk
• Gr. Noida Border
• Badauli
• Mohiyapur
• Parsvanath
• Lotus Valley
• Sec- 37
• Sec- 35
• Achar
• Delta
• Jagat Farms
• LG round about
• Sharda Hospital• Bajaj• Knowledge Park• Pari Chowk• SVI• AWHO• Anandam• Judge Colony• Kashiram• Mathurapuram• Ajaybpur• Barola• Bhangel• Nagla• Surajpur• New Collectorate• Sutyana• Khanpur
• Panchayat
• Nahar Mod
• Sikundrabad
• Bulandshahar
• Kasan
• Ryan
• Sanota
• Kota
• Kurli
• Bhatona
• Gulavati
Areas Covered (Noida & Greater Noida)
Bus Branding
Back Pannel (6ft x 3ft )
6 ft.3
ft
Driver Side Pannel (13ft x 2.5ft )
Conductor Side Pannel (13ft x 2.5ft)
Costing & Specification• Cost Per Bus : Rs 15,000 Per Month
• Printing & Mounting : Rs 2000
• Display Area :
• Back Panel : 6ft x 3ft approx.
• Driver Side Panel : 13ft x 2.5ft .
• Conductor Side Panel : 13ft x 2.5ft
• Booking will be confirmed after issuing a formal Purchase Order.
• Minimum Duration 1 Month.
• 50% Advance Payment
• Service tax as applicable
Contact Details
Viksit Jain(Mob)9650501033
Email Id : info@sikkamedia.com
Address : Sikka House, C-60, Preet Vihar,
Vikas Marg, Delhi- 110092
Thank you
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