simplifying mobile marketing...g qment full page desktop vs tablet global & local ieralb...

Simplifying Mobile Marketing

Pratick Thakrar Imagine Mobile MD (Pratick@imagine-mobile.com)

Mobile Marketing is too Complicated!

Media Spend Disparity!

Source: eMarketer US (time spent with Digital ‘other ‘5.0%)

19.4%

4.5%

11.9%

19.2%

37.4%

5.4%

20.9%

9.9%

21.5%

42.2%

MobilePrintRadioOnlineTV

2013

Time Spent

Ad Spend

Mobile is Fast Becoming ‘First’ Screen

Source: MMA, Imagine Mobile , GMI, Infographics

Mobile Display

Formats

Benchmarks

What is Display good at

Creativity Buying Approaches

Placements

2014 – what to look out forBest Practise

Targeting/ Data

Blank Canvas for Formats

Creative Functions, to Drive Engagement

Source: MMA, Imagine Mobile , GMI, Infographics

Audiences Now Expect More

Placements are Inconsistent

Imagine Firsts

Case Studies

Benchmarks

X% Ys Z%

X% Ys Z%

A%

A%

Targeting/Data

Display in Summary

Maximise creative functionality

Own Tablet Space

Custom Mobile Content

Actionable data Retarget and CRM

User Journey

Centralise MobileFirst Screen

Display works for branding

Mobile is Fun!

Pratick Thakrar Imagine Mobile MD (Pratick@imagine-mobile.com)