sincere vs. insincere sales

SALES PROFILES

SELL WITH SINCERITY Be genuine. Build relationships. Provide value.

He doesn’t bring an intent to help. Instead, he’s pushy about his product. There’s no emphasis on how he can help you improve your business. And therefore no real value here.

He looks at everything from the client’s perspective. By identifying and communicating how he can best help individual problems, tailored solutions are reached.

This salesman leads with empathy. He doesn’t just understand the work, he understands the people. By establishing trust with clients, he makes informed decisions and develops strong relationships.

There’s no real understanding of the client.He doesn’t take the time to get to know prospects or their businesses. Lack of research makes him seem apathetic toward the prospect.

EMPATHY INTENT TO HELP

UNDERSTANDING

PERSPECTIVE

Be this guy. Not this one.

SINCERE INSINCERE

He blabbers on and on about hisproduct or service, but not oncedoes he let the client share theirposition. His generic sales pitchdoesn’t strike a chord with individuals to match their needs. Simply put, he doesn’t listen.

He keeps things easy and simple. By paying attention in meetings, responding quickly to emails and phone calls, and taking note of details, he removes hassle and complexity from the customer’s life.

SIMPLICITYLISTENING

vs.What traits make a salesman outstanding?