sketching library transformation us/salt lake city eg. oct. 2011 presentation

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Presentation appetizer about the innovation of the library service and the use of the building in Aarhus Public Libraries on the way to the Urban Mediaspace.

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Sketching Library Transformation

October 2011

1

8.500 m2

16.500/27.000 m2

Knud Schulz• Manager of the Main Library in Aarhus more than 20 years• Librarian and a Master degree of Public Management• Member of the client group• Daily work focus – transforming the Main Library to

“Urban Mediaspace” • ksc@aarhus.dk• www.slideshare.net

Knud Schulz Citizens' and Library Services

Aarhus

Key factors in the development of the future society

The Libraries offers:• Knowledge• Innovation• Inclusion/or cohesion of the society

Knud Schulz Citizens' and Library Services

Aarhus

Modern library practice and strategies – means that roles

constantly change

Knud Schulz Citizens' and Library Services

Aarhus

RethinkingDo we need to disintegrate the library before

reconstructing it?

The change in society and the way of living are creating new premises for the need of the library

The identity of the human beings are related to and depending on new ways of communication

The digitalization means informations are in your pocket everywhere

Knud Schulz Citizens' and Library Services

Aarhus

The strategy for changing

• The need for rethinking the library

• The need for a fusion between physical – virtual

• Focus on development• Bringing new skills into the

library• Promoting learning in the

organization• Force users to dismiss the

book as library brand

Knud Schulz Citizens' and Library Services

Aarhus

The library as a space – in the future?

• The building supports the needs of the users

• The building interacts with the surroundings and environment

• The building acts adaptively

Knud Schulz Citizens' and Library Services

Aarhus

The Change

From

Transactions – loans, search etc.

Virtuel Physical

Relations – new services based on facilitating relational communication

Knud Schulz Citizens' and Library Services

Aarhus

Knud Schulz Citizens' and Library Services

Aarhus

Transformation Lab

• The entrance – the former place for controlling the users

• 2-300 m2• New projects every 5-6 month• Bringing the traditional work

fields of the library into the LAB• Developing new support of the

users – depending on the room, the media, the connectivity and the competencies

Knud Schulz Citizens' and Library Services

Aarhus

FictionLAB

NewsLAB

MusicLAB

ExhibitionLAB

DemocracyLAB

The Square

Knud Schulz Citizens' and Library Services

Aarhus

LiteratureLAB

Knud Schulz Citizens' and Library Services

Aarhus

iFloor – interactivity between people

• Social interactivity in the library space

• User to user to staff• Interactivity depends on

the body • communication through

– Mobile– SMS– PC

• Informal - Competition• Funny

Knud Schulz Citizens' and Library Services

Aarhus

Why the Children’s Interactive Library??

The Children’s library 2005

Children’s Interactive Library

Focus on using the body as

tool

Interaction

people/media/technology

Prototyping through user

involvement

New approach to

collaborative search

Knud Schulz Citizens' and Library Services

Aarhus

Children’s participation • Users• Design sessions• Metaphorical

starting points• Etnoraids

Knud Schulz Citizens' and Library Services

Aarhus

Subject Browsing - Story Surfer

Knud Schulz Citizens' and Library Services

Aarhus

Interaction at the Table

Knud Schulz Citizens' and Library Services

Aarhus

NewsLAB

Knud Schulz Citizens' and Library Services

Aarhus

Robots

• Eye catcher• Social interactivity• Communication inside

and outside the library• Interactivity• Learning

communication

Knud Schulz Citizens' and Library Services

Aarhus

Knud Schulz Citizens' and Library Services

Aarhus

Teknomorfose - ExhibitionLAB

Knud Schulz Citizens' and Library Services

Aarhus

The Square

Knud Schulz Citizens' and Library Services

Aarhus

Knud Schulz Citizens' and Library Services

Aarhus

User driven innovation

Unleash the Users

Mobile ProbesTarget: knowledge about users.

Develop a new digital and mobile based user

involvement platform. Research people’s

lives and inspire to new products or services.

Method: Access to users’ daily life

Send out questions and tasks to participants’

mobile phones. Answers and pictures by

MMS or text messages.

Results: Clues for new library services

Innovation of programmes for families

Opportunity to target library services and

media collection (learn, listen/play music)

Knowledge of tweens priorities – also

regarding staff!

Personas

User involvement citizen’s panel, focal groups, advisory board, think-tank

Children’s labChildren btw 9-14, staff, consultants

Working groups10 different departments of the city, advisors, architects, foundation

Development projectsCitizens, network, staff, stakeholders, international partners

User involvement

Users, citizens, network

Mindspot- young people, arts and events

Target: to be an important

cultural factor for young people

outside the library

Activities:

e.g. Mindspot live in the shopping

center. Up-coming bands apply,

get chosen and get to play in the

shopping center..a.m.o.

Actors: New partnerships, music

festivals and shopping centers

Out of the Box- libraries in innovative partnerships

Questions:

how can partnerships innovate libraries

how do we cooperate

how do we create dynamics

Activities: Theater workshops to identify

drivers and barriers for engaging in

cooperative innovation.

Actors: scientists, artists, consultants and

library staff

Target: to develop partnership models that

focuses on cooperation and partnerships as

a strategic tool for innovating the library.

examples

Gaming- Creates network in the gaming environment- Connects players, developers, ordinary users- New ways to display games in the physical library- New comptences for the staff: games are as important as books!!

Experimenting with digital value-adding in physical pace

Innovation next 3 years (before opening)

• Service concepts• User involvement• Partnerships• Competencies• Branding

Urban MediaSpace – in the old library

Knud Schulz Citizens' and Library Services

Aarhus

What is the branding concept of the new Library

• Transform the library brand from building housing books to a building supporting and interacting with userneeds

Knud Schulz Citizens' and Library Services

Aarhus

Knud Schulz Citizens' and Library Services

Aarhus

Rethinking the Physical Library

• ‘Self-service’ the traditional library routines • Support the user needs by using

pervasive technologies • Facilitate the users’s ownership • Redesign the library• Merge the digital and the physical library

Thank you for listening

I’ll look forward to invite you to visit the

new urban space

Knud Schulz Citizens' and Library Services

Aarhus

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