skinflint social media campaign

Social Media CampaignErica Myers

Overview

• Situation Analysis• Objectives• Strategy• Evaluation

Objectives

• Create awareness• Increase website traffic by 50% in

6 months• Develop relationships within the

18-24 demographic

Strategy

• Build the website• Invite readers• Discuss ideas & eopinions

Build

• Search engine optimization (Google)• RSS Feeds (Feedagg)• Social bookmarks (StumbleUpon)• Video content (Blip.tv)• Photo archives (Flickr)• Setup web analytics (Google)

Invite

• Social networks • Blogs (Wordpress)• Location sites

(TripIt)

Viral Video

• First-person POV• FF montage• Cheap spots in London

• Spitalfields market• Tate Modern• 33 Commercial Rd.• St. James Park• Trafalgar Square• Covent Garden

• 1 day, £10

Interactive Video

• 360° view• Users can switch upon click• Link to comment/email/share

Discuss

• Blog communities (Technorati)• Social networks (Twitter)• Lifestreams (Socialthing)• Wikis (Wetpaint)• Skinflint messageboard (pmpBB)

Offline

• Events (meetup.com)• Day trips• Pub crawls• Shopping

• Student groups on campus• Host a club night

Evaluation

• Measureable Outcomes• Monitor website traffic• Video plays• Search engine results

• Create awareness• Increase website

traffic• Develop relationships

with audience

Conclusion