slalom: a guerrilla approach to experience design - seattle interactive 2015

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A GUERRILLA APPROACH TO EXPERIENCE DESIGNPRACTICAL TECHNIQUES AND HACKS TO GO FROM IDEA TO LAUNCH FASTER, BETTER

HELLO!

Brian LadymanCustomer Engagement &

Experience Design

Brian.Ladyman@slalom.com@BrianLadyman

Vicki HabermanExperience

Design

VickiH@slalom.com@vhabmn

Jen TravisCustomer

Engagement

JenT@slalom.com@TravisJen

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Efficient

Practical

Inexpensive

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01 Insights

02 Prototypes

03 Validation

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Sometimes causes underwear staining associated with “anal leakage”

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01 Insights

02 Prototypes

03 Validation

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GROUP INSIGHTS WORKSHOP

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Vicki RV SLIDE

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HANG OUT AND OBSERVE

Stake out

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CARD SORT

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SURVEYS

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SINGLE FOCUSED QUESTION

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01 Insights

02 Prototypes

03 Validation

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GROUP SKETCHING AND IDEATION

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INSTANT DESIGN AND DEVELOPMENT

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MICRO-MOMENT FOCUS

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01 Insights

02 Prototypes

03 Validation

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TREE TESTING

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REMOTE PROTOTYPE TESTING

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RAPID ITERATION

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final1 3 42Day

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SKETCH TEST

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GUERRILLA TEST

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Slalom office photo

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INSIGHT Big Post-it Notes and

Pens

Mobile phone camera

Survey Monkey

Optimal Workshop – optimal sort

PROTOTYPING Pen and Paper /

Whiteboard

Popapp.in or Marvel App

Wordpress

Coolors, Palettefx.com, and Adobe Capture

VALIDATION Optimal Workshop –

Tree Jack and Chalkmark

Go-to-Meeting and Axure/Invision

TOOLS FOR SUCCESS

THANK YOU!

Brian LadymanCustomer Engagement &

Experience Design

Brian.Ladyman@slalom.com@BrianLadyman

Vicki HabermanExperience

Design

VickiH@slalom.com@vhabmn

Jen TravisCustomer

Engagement

JenT@slalom.com@TravisJen