slalom: a guerrilla approach to experience design - seattle interactive 2015
TRANSCRIPT
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A GUERRILLA APPROACH TO EXPERIENCE DESIGNPRACTICAL TECHNIQUES AND HACKS TO GO FROM IDEA TO LAUNCH FASTER, BETTER
HELLO!
Brian LadymanCustomer Engagement &
Experience Design
[email protected]@BrianLadyman
Vicki HabermanExperience
Design
[email protected]@vhabmn
Jen TravisCustomer
Engagement
[email protected]@TravisJen
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Efficient
Practical
Inexpensive
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01 Insights
02 Prototypes
03 Validation
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Sometimes causes underwear staining associated with “anal leakage”
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01 Insights
02 Prototypes
03 Validation
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GROUP INSIGHTS WORKSHOP
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Vicki RV SLIDE
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HANG OUT AND OBSERVE
Stake out
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CARD SORT
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SURVEYS
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SINGLE FOCUSED QUESTION
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01 Insights
02 Prototypes
03 Validation
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GROUP SKETCHING AND IDEATION
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INSTANT DESIGN AND DEVELOPMENT
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MICRO-MOMENT FOCUS
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@
O
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01 Insights
02 Prototypes
03 Validation
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TREE TESTING
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REMOTE PROTOTYPE TESTING
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RAPID ITERATION
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final1 3 42Day
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SKETCH TEST
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GUERRILLA TEST
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Slalom office photo
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INSIGHT Big Post-it Notes and
Pens
Mobile phone camera
Survey Monkey
Optimal Workshop – optimal sort
PROTOTYPING Pen and Paper /
Whiteboard
Popapp.in or Marvel App
Wordpress
Coolors, Palettefx.com, and Adobe Capture
VALIDATION Optimal Workshop –
Tree Jack and Chalkmark
Go-to-Meeting and Axure/Invision
TOOLS FOR SUCCESS
THANK YOU!
Brian LadymanCustomer Engagement &
Experience Design
[email protected]@BrianLadyman
Vicki HabermanExperience
Design
[email protected]@vhabmn
Jen TravisCustomer
Engagement
[email protected]@TravisJen