slings and arrows: the outrageous fortunes of ux management

@MoragJ

Slings and Arrows:UXD ManagementMorag JohnstonTorCHI, September 25, 2013

@MoragJ

Tonight1.Why2.What3.Where4.Day to Day

5. Year to year6. Ahead7. Who

@MoragJ

Me• BA Economics &

Master Dev. Econ.• Land use economist• OCAD – Industrial

Design• 1995 – CMS for

online & print retail listings

• Taxnet & eCarswell• Agency employee• ~Four years

independent• Rogers Digital Media• RCI New Product Dev

@MoragJ

To manage [sic], or not to manage, that is the question:

Whether 'tis nobler in the mind to sufferThe slings and arrows of outrageous

fortuneOr to take arms against a sea of

troublesAnd by opposing end them?

Shakespeare: Hamlet: Act 3, Scene 1, Page 3

@MoragJ

Why become a UX Manager• Enjoy the big picture• Compulsive organizer• Compulsive communicator• Believe in team power• Tired of having a job that your mother understands

@MoragJ

Role of the UX Manager

To deliver great user

experiences through others

@MoragJ

Where to do it – the clues• Business strategy guides the

outcome• Involves UX early• Understands the difference

between graphic design, UI, UX, CX and art

• Values design rigor• Values measurement

@MoragJ

Get Started• “First 100 days” books• Meet • Paperwork• Workload• Budgets• People

@MoragJ

@MoragJ

Day to Day• Frame not solve• Coach•Make trade offs•Advocate “up”•Advocate “down”

@MoragJ

Year to Year•Build the culture•Build the team• Improve process•Measure impact• Promote yourself

@MoragJ

AheadWorking more broadly across your organization1.Even more screens / devices2.Cross-channel experiences3.Dynamically delivered customer insights4.Experience strategy – what experiences will you provide and how?5.Design methodology “repertoire”

@MoragJ

Who: Management & Leadership Inspirations/ Qualities• Master Oogway• Shifu• Buffy• Gibbs• Kirk• Obi Wan Kenobi• Madonna• Martin Luther King Jr.• Rosa Parks• Sir Winston Churchill• Wayne Gretzky• David Brent

• Patient• Challenging• Passionate• Steadfast• Poker player• Inspirational• Tenacious• Visionary• Willing to act• Rousing• Coach• Idiotic

@MoragJ

THANK-YOU