slings and arrows: the outrageous fortunes of ux management
DESCRIPTION
UX management IS outrageous. You're challenged in new ways, and you work with the best people. I love it. I can't understand why many practitioners are reluctant to try their hand at management. "Time sheet approvals," they say as they shudder and walk away. Between timesheets and changing corporate culture lie the small victories of day-to-day management. These form the foundation on which design leadership is built. Leading user-centered design thinking across an organization and changing corporate culture are the wildly exciting part of the role, and usually why you sign up for it. Nobody spends much time explaining day-to-day UX management, and how it contributes to the bigger picture. That's this talk. I will share what I’ve learned in nearly 20 years of UX practice, most of which was spent in management, illustrated by both highlights and low lights.TRANSCRIPT
@MoragJ
Slings and Arrows:UXD ManagementMorag JohnstonTorCHI, September 25, 2013
@MoragJ
Tonight1.Why2.What3.Where4.Day to Day
5. Year to year6. Ahead7. Who
@MoragJ
Me• BA Economics &
Master Dev. Econ.• Land use economist• OCAD – Industrial
Design• 1995 – CMS for
online & print retail listings
• Taxnet & eCarswell• Agency employee• ~Four years
independent• Rogers Digital Media• RCI New Product Dev
@MoragJ
To manage [sic], or not to manage, that is the question:
Whether 'tis nobler in the mind to sufferThe slings and arrows of outrageous
fortuneOr to take arms against a sea of
troublesAnd by opposing end them?
Shakespeare: Hamlet: Act 3, Scene 1, Page 3
@MoragJ
Why become a UX Manager• Enjoy the big picture• Compulsive organizer• Compulsive communicator• Believe in team power• Tired of having a job that your mother understands
@MoragJ
Role of the UX Manager
To deliver great user
experiences through others
@MoragJ
Where to do it – the clues• Business strategy guides the
outcome• Involves UX early• Understands the difference
between graphic design, UI, UX, CX and art
• Values design rigor• Values measurement
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Get Started• “First 100 days” books• Meet • Paperwork• Workload• Budgets• People
@MoragJ
@MoragJ
Day to Day• Frame not solve• Coach•Make trade offs•Advocate “up”•Advocate “down”
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Year to Year•Build the culture•Build the team• Improve process•Measure impact• Promote yourself
@MoragJ
AheadWorking more broadly across your organization1.Even more screens / devices2.Cross-channel experiences3.Dynamically delivered customer insights4.Experience strategy – what experiences will you provide and how?5.Design methodology “repertoire”
@MoragJ
Who: Management & Leadership Inspirations/ Qualities• Master Oogway• Shifu• Buffy• Gibbs• Kirk• Obi Wan Kenobi• Madonna• Martin Luther King Jr.• Rosa Parks• Sir Winston Churchill• Wayne Gretzky• David Brent
• Patient• Challenging• Passionate• Steadfast• Poker player• Inspirational• Tenacious• Visionary• Willing to act• Rousing• Coach• Idiotic
@MoragJ
THANK-YOU