@MoragJ
Slings and Arrows:UXD ManagementMorag JohnstonTorCHI, September 25, 2013
@MoragJ
Tonight1.Why2.What3.Where4.Day to Day
5. Year to year6. Ahead7. Who
@MoragJ
Me• BA Economics &
Master Dev. Econ.• Land use economist• OCAD – Industrial
Design• 1995 – CMS for
online & print retail listings
• Taxnet & eCarswell• Agency employee• ~Four years
independent• Rogers Digital Media• RCI New Product Dev
@MoragJ
To manage [sic], or not to manage, that is the question:
Whether 'tis nobler in the mind to sufferThe slings and arrows of outrageous
fortuneOr to take arms against a sea of
troublesAnd by opposing end them?
Shakespeare: Hamlet: Act 3, Scene 1, Page 3
@MoragJ
Why become a UX Manager• Enjoy the big picture• Compulsive organizer• Compulsive communicator• Believe in team power• Tired of having a job that your mother understands
@MoragJ
Role of the UX Manager
To deliver great user
experiences through others
@MoragJ
Where to do it – the clues• Business strategy guides the
outcome• Involves UX early• Understands the difference
between graphic design, UI, UX, CX and art
• Values design rigor• Values measurement
@MoragJ
Get Started• “First 100 days” books• Meet • Paperwork• Workload• Budgets• People
@MoragJ
@MoragJ
Day to Day• Frame not solve• Coach•Make trade offs•Advocate “up”•Advocate “down”
@MoragJ
Year to Year•Build the culture•Build the team• Improve process•Measure impact• Promote yourself
@MoragJ
AheadWorking more broadly across your organization1.Even more screens / devices2.Cross-channel experiences3.Dynamically delivered customer insights4.Experience strategy – what experiences will you provide and how?5.Design methodology “repertoire”
@MoragJ
Who: Management & Leadership Inspirations/ Qualities• Master Oogway• Shifu• Buffy• Gibbs• Kirk• Obi Wan Kenobi• Madonna• Martin Luther King Jr.• Rosa Parks• Sir Winston Churchill• Wayne Gretzky• David Brent
• Patient• Challenging• Passionate• Steadfast• Poker player• Inspirational• Tenacious• Visionary• Willing to act• Rousing• Coach• Idiotic
@MoragJ
THANK-YOU
