sm now what?

First Presented: May 19th, 2011 ◦ 10 AM – 3 PM ◦ PTC, NLR, AR

Annie Sells, AATYC WorkForce Training Assistant

Remember your first time?

• www

• Email

• Website

• Cell Phone

• Text messaging

• Blackberry, Palm, Android, and/or iPhone

• Social Media

If Social Media seems like

a useless waste of time – or –

a strange and unnatural way of communicating,

you are not alone!

Why are you here?

The AATYC Aerospace Training ConsortiumProject Management Team expressed the desireto explore online marketing options.

After thorough analysis we discovered:

– Information was 2+ years old

– More negative than positive

– Was obscure

– Was not interactive

Defrag: What do you think?

What are your impressions thus far?

What are your concerns?

What are you excited about?

According to Harvard Business School

SM networking is the

most significant business

development of 2010, topping the resurgence of the

U.S. automobile industry.

Published December 27th, 2010

Harvard Business School continued…

SM networking is a

Unique way of broadly communicating

real-time messages to the audiences they

(YOU) want to reach.

Published December 21th, 2010

Can you see the value?

What do you choose?

Choice 1: Walk away.

Choice 2: Learn to utilize these

tools yourself and/or invest in

someone who will utilize these

tools with you .

NO SECRETS

Before you launch your SM Marketing

Talk to & work with your:

• Aerospace / Workforce development departments

• Public Relations & Advancement officers

• Communications offices

• Admissions offices

• Student Services offices

• Career Pathways directors

• Your student bodies, especially your Aerospace, Public Relations & Communications students

Not only are you not alone,

you are not reinventing the wheel!

You shouldn’t have to worry, about finding extra spokes!

– S. Paull

Getting started: Take baby steps

1. Gather your team.

2. Develop a plan, SM policy & mission

statement.

3. Start small.

4. Manage your tools effectively &

efficiently by connecting.

5. Good starting points are Facebook

(NOW) & LinkedIn (ASAP).

H. A. T. C. H. : 5 Components of a focused SM Plan

1. Humanistic2. Actionable

3. Tangible4. Clarity

5. Happiness

-Andy Smith co-author of The Dragonfly Effect

FOCUSED ON THE NEEDS

OF YOUR AUDIENCES

Humanistic

SINGLE GOALS:START LONG TERM, THEN

DETERMINE YOUR SHORT-TERM GOALS & PRIORITIZE

Actionable

GOALS ARE MANAGEABLEHAVE A CLEAR PROCESS

ALLOW FOR COURSE CORRECTIONS

Tangible

TOO MANY GOALS =

LOST FOCUS

K. I. S. S.

Clarity

GOALS SHOULD BE PERSONALLY MEANINGFUL TO YOU AND YOUR TEAM

MEANINGFUL = MOTIVATING

Happiness

Everyone that is a part of your

offline network can become a

part of your online community.

13 SM Essentials1. Establish a clear

objective.

2. Reframe your notion of marketing & communications, where SM is concerned.

3. Clarify your positioning.

4. Identify the influencers in your camp.

5. Listen before you launch.

6. Integrate your SM (websites, email tag lines, publications, etc.).

7. Engage your staff.

8. Engage your students.

9. Engage your business and industry partners.

10. Be honest and authentic.

11. Define your metrics according to your objectives.

12. Fail quickly and fail cheaply.

13. Listen, reevaluated & try again.

Where can you find me?

Personal Facebook

LinkedIn Profile

Twitter

Wordpress Blog

Examiner.com Column

TheCityWire Article

We are here to assist YOU!