sm now what?
TRANSCRIPT
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First Presented: May 19th, 2011 ◦ 10 AM – 3 PM ◦ PTC, NLR, AR
Annie Sells, AATYC WorkForce Training Assistant
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Remember your first time?
• www
• Website
• Cell Phone
• Text messaging
• Blackberry, Palm, Android, and/or iPhone
• Social Media
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If Social Media seems like
a useless waste of time – or –
a strange and unnatural way of communicating,
you are not alone!
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Why are you here?
The AATYC Aerospace Training ConsortiumProject Management Team expressed the desireto explore online marketing options.
After thorough analysis we discovered:
– Information was 2+ years old
– More negative than positive
– Was obscure
– Was not interactive
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Defrag: What do you think?
What are your impressions thus far?
What are your concerns?
What are you excited about?
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According to Harvard Business School
SM networking is the
most significant business
development of 2010, topping the resurgence of the
U.S. automobile industry.
Published December 27th, 2010
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Harvard Business School continued…
SM networking is a
Unique way of broadly communicating
real-time messages to the audiences they
(YOU) want to reach.
Published December 21th, 2010
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Can you see the value?
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What do you choose?
Choice 1: Walk away.
Choice 2: Learn to utilize these
tools yourself and/or invest in
someone who will utilize these
tools with you .
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NO SECRETS
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Before you launch your SM Marketing
Talk to & work with your:
• Aerospace / Workforce development departments
• Public Relations & Advancement officers
• Communications offices
• Admissions offices
• Student Services offices
• Career Pathways directors
• Your student bodies, especially your Aerospace, Public Relations & Communications students
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Not only are you not alone,
you are not reinventing the wheel!
You shouldn’t have to worry, about finding extra spokes!
– S. Paull
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Getting started: Take baby steps
1. Gather your team.
2. Develop a plan, SM policy & mission
statement.
3. Start small.
4. Manage your tools effectively &
efficiently by connecting.
5. Good starting points are Facebook
(NOW) & LinkedIn (ASAP).
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H. A. T. C. H. : 5 Components of a focused SM Plan
1. Humanistic2. Actionable
3. Tangible4. Clarity
5. Happiness
-Andy Smith co-author of The Dragonfly Effect
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FOCUSED ON THE NEEDS
OF YOUR AUDIENCES
Humanistic
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SINGLE GOALS:START LONG TERM, THEN
DETERMINE YOUR SHORT-TERM GOALS & PRIORITIZE
Actionable
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GOALS ARE MANAGEABLEHAVE A CLEAR PROCESS
ALLOW FOR COURSE CORRECTIONS
Tangible
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TOO MANY GOALS =
LOST FOCUS
K. I. S. S.
Clarity
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GOALS SHOULD BE PERSONALLY MEANINGFUL TO YOU AND YOUR TEAM
MEANINGFUL = MOTIVATING
Happiness
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Everyone that is a part of your
offline network can become a
part of your online community.
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13 SM Essentials1. Establish a clear
objective.
2. Reframe your notion of marketing & communications, where SM is concerned.
3. Clarify your positioning.
4. Identify the influencers in your camp.
5. Listen before you launch.
6. Integrate your SM (websites, email tag lines, publications, etc.).
7. Engage your staff.
8. Engage your students.
9. Engage your business and industry partners.
10. Be honest and authentic.
11. Define your metrics according to your objectives.
12. Fail quickly and fail cheaply.
13. Listen, reevaluated & try again.
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Where can you find me?
Personal Facebook
LinkedIn Profile
Wordpress Blog
Examiner.com Column
TheCityWire Article
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We are here to assist YOU!