sma intro lecture 31 jan

Basic Strategy

Define Product / Service

Potential Difference (Publics/Markets)

Target Audience (Give him/her “name”)

Example PR Actions

Success Stories / Reviews / Testimonials

Community Outreach

Charitable Organization

Chambers of Commerce / Networking

Quoted in newspaper or articles

Press Releases – expansion, hiring, promotions, etc.

PR Image

1. Name & know a Target Audience.2. Write down your (PR) image that will be

presented.3. Determine actions to take on a regular

basis to support this image.

_____ of people research online before they

purchase a product.

- Google

92%

Basic Marketing Steps1. Traffic toolsSEO, PPC, Facebook, Twitter, Blogs, Social Networks,

LinkedIn, Videos, Articles, Forums, Off-line etc.

Social Network is a place where You make friends NOT Money !

The Social Networks – PARTY !

Traffic tools

Marketing Funnel

2. Conversions

3. A Community = Database / Mailing List

1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.

Bribery

1. Free sample 2. Gift 3. Professional tips 4. Official reports 5. Case studies 6. Interviews with professionals / opinion leaders / VIP7. Weekly videos (chef preparing most popular dishes) 8. Webinars

Bribery

Conversion – Landing page

EmailMarketing

WWW

Marketing Map

Marketing Funnel

2. Conversions

3. A Community = Database / Mailing List

1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.

Bribery

Why doesn't everybusiness do this?

• Where to begin

• Technical blocks

• Too much knowledge and lack of focus

• Fear of making mistakes and losing money

Evaluation and Assessment of:

Evaluation of each piece of your Marketing Funnel.

Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel.

First-steps breakdown of actions to just get started.

Use of statistics to manage marketing effectiveness

Email Marketing system Offline marketing

Marketing Funnel

2. Conversions

3. A Community = Database / Mailing List

1. Traffic toolsSEO, PPC, Facebook (CPC), Twitter, Blogs, Social Networks, LinkedIn, Videos, Articles, Forums etc.

Bribery

Evaluation and Assessment of:

Evaluation of each piece of your Marketing Funnel.

Correct estimation of time, effort and resources necessary to make full use of the Marketing funnel.

First-steps breakdown of actions to just get started.

Use of statistics to manage marketing effectiveness

Email Marketing system Offline marketing

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