smaaash integrated marketing pitch by and then
Post on 10-May-2015
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http://www.andthen.co.in/
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
BRAND AWARENESS CAMPAIGN
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
BRAND RECALL CAMPAIGNS
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONTINUED AUDIENCEENGAGEMENT STRATEGY
SOCIAL MEDIA+DIGITAL
Friday 29 March 2013
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ADD MOBILITY TO GAMINGINSIDE SMAAASH!
CREATE + EARN MEDIA!
Friday 29 March 2013
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CONCEPT 1 : SMAAASHING FRIENDS!(COLLABORATIVE CONSUMPTION ON WEEKDAYS)
Create an event on SMAAASH site/ fb.
Invite friends to unlock bigger discounts, and win loyalty cards.
Promote of group deal sites like snapdeal etc.
Eg. Create event > Get 5 friends to come and login (20% off). > Get 10 friends to come and login (50% off).
Friday 29 March 2013
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CONCEPT 2 : SMAAASHING COMPETITIONS(WEEKLY/ MONTHLY/ QUARTERLY/ YEARLY)
> DESIGN YOUR COLLEGE/ COMPANY/ FAMILY COMPETITION> DESIGN YOUR COMPETITION LOGO> DESIGN YOUR JERSEY
NAME YOUR
COMPETITION
Friday 29 March 2013
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CONCEPT 3 : SMAAASH AND BRAG LIVE COMPETITION UPDATES FOR EVERY ACTIVITY
SMAASHING COLLEGES/ CORPORATES LEADERBOARDS!
COMPETE
Friday 29 March 2013
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Concept 4 - Live leader boards
Mobile LEDs outside competing colleges/ corporates
Friday 29 March 2013
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CONCEPT 4 : SMAAASH in advance(Increase daily footfalls)
Book Online Now!It’s easy!
Book Onmobile Now!It’s faster!
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
BRAND RECALL CAMPAIGN
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Idea 3!Smashed Windows!We could also put transparent stickers on all the building and car windows to make them look like they’re cracked by a ball, and have the Nike swoosh next to it.!
Smashed Windows!We could also put transparent stickers on all the building and car windows to make them look like they’re cracked by a ball, and have the SMAAASH LOGO next to it.!
Guerilla marketing - 1
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Guerilla marketing - 2
Friday 29 March 2013
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
AND THEN
MARKETINGINNOVATIONSCONSULTANCY + STRATEGY
+ PRODUCTS
+ SOLUTIONS
Friday 29 March 2013
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