small data, better data

SMALL DATA, BETTER

DATA

March 2013

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Why “big data” isn't enough data

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Why “big data” isn't enough data

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Let’s start with a statement….

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This statement….

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Starbucks

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Data is as good as what’s contained in it

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Rubbish in

Rubbish out

Imagine finding useful data out of this

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Its not impossible….we can scavenge

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But we can

avoid

that task

By capturing and codifying useful

information.

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Start with tagging the records with

metadata

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Team/ Club: Manchester

United.

City: Manchester

Sport: Football, Soccer

Year: 2013

And a workable taxonomy

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Team/ Club : Real

Madrid

City: Madrid

Sport: Football, Soccer

Year: 2013

So you can find the right information faster

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Man U Vs. Real 2013

Remember …people..

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Staff

Customers

Suppliers

Family & friends

Is why we even invest aside

from….

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Profit Productivity

Time Fun

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You see… to make healthy

profits you need fun,

productive, well informed

people who have a life

outside work

Information is simply an enabler

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A tool to derive profitability, creativity and

time..

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… that helps people not add tasks

Not costing a arm & a leg to implement

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Contact us, learn more.

• contact@enkript.com

Enkript 24