small data, better data
TRANSCRIPT
SMALL DATA, BETTER
DATA
March 2013
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Why “big data” isn't enough data
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Why “big data” isn't enough data
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Let’s start with a statement….
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This statement….
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Starbucks
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Data is as good as what’s contained in it
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Rubbish in
Rubbish out
Imagine finding useful data out of this
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Its not impossible….we can scavenge
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But we can
avoid
that task
By capturing and codifying useful
information.
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Start with tagging the records with
metadata
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Team/ Club: Manchester
United.
City: Manchester
Sport: Football, Soccer
Year: 2013
And a workable taxonomy
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Team/ Club : Real
Madrid
City: Madrid
Sport: Football, Soccer
Year: 2013
So you can find the right information faster
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Man U Vs. Real 2013
Remember …people..
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Staff
Customers
Suppliers
Family & friends
Is why we even invest aside
from….
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Profit Productivity
Time Fun
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You see… to make healthy
profits you need fun,
productive, well informed
people who have a life
outside work
Information is simply an enabler
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A tool to derive profitability, creativity and
time..
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… that helps people not add tasks
Not costing a arm & a leg to implement
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