smarter commerce for insurance -- 360-degree marketing infographic
Post on 03-Aug-2015
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Smarter Commerce for Insurance – 360°Marketing
Marketing & Merchandising
90% of insurers prioritize
getting closer to customers
38% of insurers have
an integrated physical/digital
strategy
34% of insurers
have a cohesive social strategy
360° Marketing delivers compelling marketing interactions that improve insurance customer acquisition rates and maximize pro�table customer growth
Customer insightUse advanced analytics for a deeper understanding of customers
Seamless brand engagementDesign consistent marketing
experiences across all customer touch points
Personalized marketingCapitalize on new technologies to stimulate new relationships
15% - 30%higher campaign ROIs
2x - 5xincrease in resource ef�ciency
200% - 400%increase in response rates
AffinityChannel
Agent / Broker
SMS
Web
SocialMedia
Voice
Self-Service Kiosk
ChatApps
N
S
EW
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