smashfly transform keynote: transforming recruitment marketing starts with you

TRANSFORMING RECRUITMENT MARKETING STARTS WITH YOU

KEYNOTE

Mike HennessyFOUNDER & CEO, SMASHFLY

70%

70%The number of U.S. companies that plan to invest in a Recruitment Marketing Platform in the next

12 months.

What we’re talking about:1. How we got here and where we’re going 2. The people driving the transformation3. The impact on the workforce4. It’s time to transform 5. Challenges we face & opportunities to grow

1.HOW WE GOT HERE & WHERE WE’RE GOING

Anonymous is giving way to 20 years of digital footprints.

Only 13% of people are actively searching for a job.

You’ve historical ly been fishing in a very small pond!

“ I n v e s t o r s p l u n g e d $ 2 . 4 b i l l i o n i n t o H R t e c h v e n d o r s d u r i n g 2 0 1 5 , a 6 0 % i n c re a s e f r o m t h e

p r i o r y e a r. ”

- CB Insights

We’re here to move the discipl ine forward(Big funnels and all)

Where is Recruitment Marketing Going?

2.THE PEOPLE DRIVING THE TRANSFORMATION

We want the crazies

• Strategic Thinker• Creative Storyteller• Ravenous Marketing

Tactician• Fearless Change Agent

3.THE IMPACT OF RECRUITMENT MARKETING ON THE WORKFORCE

• Unlimited information• Untethered workspace• Unashamed of career

change

Rise of the Liquid Workforce43% of U.S. workforce wil l freelance by 2020

Adapt or Go Extinct

4.IT’S TIME TO TRANSFORM“And then one day you find ten years have got behind youNo one told you when to run, you missed the starting gun”

– “Time” by Pink Floyd

A social connection today could be a candidate for l i fe.• 90% of people are open to a new job.• The average person is in the market 10-

15 t imes.• 90% of younger workers say social job

searching is the new normal.• Mil lennials (age 25+) and Gen X

consumers contr ibute to 70% of al l user-generated content onl ine.

Your employer brand is paramount to your corporate brand• 69% of job seekers would not

take a job with a company with a bad reputat ion, even i f they were unemployed.

• 66% of candidates say culture is what they want to know most about.

• Purpose-or iented people stay in their jobs longer.

Your employer brand is paramount to your corporate brand

What percentage of companies would not do business with a company with a bad reputation??

5.THE CHALLENGES WE FACE & THE OPPORTUNITIES TO GROW

Being misunderstood is a subtle opportunity to

have your “drop the mic” moment.

This is a whole new way to compete.

Step forward into growth or backward into safety.

Let’s do this together.

Seize the moment.Uncover the possibi l it ies ahead.

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