sme digital marketing conference keynote

How To Increase Your Business And Build Raving Fans Using Social Media

Karl Schwantes

BIGGER ROCKBIGGER SMILE

Social Media is Important

Feeling Overwhelmed?

Facebook can’t work for you???

AIM

How I built a loyal Facebook following with more than 20k Likes

To show you the Tools and Strategies I use to create raving fans

CEO

“Client Engagement Officer”

Engage

Have a Strategy for Growth

Tools

Investment

ROI

Todays topics

Social Media Done Well

Social Media Done Poorly

ENGAGE 1.

To create the ideal relationship you need,

T

I

M

E

- Target Audience

- Identify Yourself

- Make Your Posts Interesting

- Engage & Be Genuine, Don’t Push

Engage with a Story

STRATEGIES FOR GROWTH2.

Reward Engagement

Joint Promotions with Successful Partners

REWARD ENGAGEMENT

JOINT PROMOTIONS

TOOLS3.

Instagram

Pages App

Buffer App

Hyperlapse

INVESTMENT4.

Prizes

Low Intrinsic Cost - High Perceived Value

5.

Take Home Points

Treat Social Like you are at a Family BBQ

Invest the Time - it pays dividends

Be Authentic and Genuine

Be Proactive

Army of Raving Fans at your BBQ

@Xennoxdiamonds

@Xennoxdiamonds

@Xennoxdiamonds