sme growth hack - real world growth hacking

Growth HackingA Real World introduction

By @LouisSayers

Growth Hacking Defined

GrowthUser Acquisition

User Activation

Retention

HackingIngenious Hacker (creative, inventive think “life hacker”)

Software Hacker (combining various technologies)

Illegal Hacker (breaking the rules, exploiting holes)

Neil Patel, Bronson Taylorhttp://www.quicksprout.com/the-definitive-guide-to-

growth-hacking-chapter-1/

- Marketing Bot - Ebay charity bidding (http://www.amazon.co.uk/The-Paypal-Wars-Battles-Planet/dp/

1936488590)

- Paid Referrals ($10 for new customer, $10 Referral)

- AutoLink

CraigslistSpam

http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/

CraigslistSpam

Listings

http://www.quora.com/Airbnb/How-does-Airbnb-automatically-post-on-Craigslist

CraigslistSpam

Listings

CraigslistSpam

Listings

Craigslist

Social Media integration

Craigslist

Social Media integration

Craigslist

Social Media integration

Craigslist

Social Media integration

Craigslist

Social Media integration

bit.ly/15v4dva

Craigslist

Social Media integration

Referrals

Re-engagement

Craigslist

Social Media integration

Referrals

Re-engagement

PaidSearch Engine MarketingDaily ad budget: $16,698Keywords: 94,287

http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=domain-overview

Leverage Platforms

Where do your users hang out?

Identify Influencers

Partners

Tracking

Your Goal

Where is your time best spent?

Optimise

Landing Pages Consistent messaging

Simplify

Split test

Reduce Friction

Increase Engagement

Scale

The Growth Hacking Dream:

A Self-Perpetuating Marketing Machine

Scale

AutomateAcquisition

On-boarding

Referrals

Re-engagement

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LouisSayers.com

@LouisSayers