smx munich large scale seo

no more tactics! just strategy with execution

Enterprise SEO

Enterprise SEO

infographics Spammer

Jordan Koene

@jtkoene

Enterprise SEO

SEO extraordinaire

Jordan Koene

@jtkoene

No More Tactics

Planning

Scalable

Why

Difficult to copy

Long Time Frame

Strategy

Doing

Within Reach

How

Easy to Copy

Short Time Frame

Tactics

BY @tomfishburne

BLOG NETWORKS

Still thinking about tactics!

CONTENT WITHOUT PURPOSE

DISREGARD FOR USERS

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What is Strategy? Isn't that just talking?

It is cultural

It is long term

It is good for the internet

Some level of innovation

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Execution, we are too slow!

Clear goals

Connect to Strategy

Measure what is important

Never be satisfied

Repeat and make better

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Results

Start without SEO

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Transition from Social to Search

Questions

Enterprise SEO

SEO extraordinaire

Jordan Koene

@jtkoene