snapple promotion presentation #1

PROMOTION PROJECT

Presented By:

Marshall Ward

Chelbi Jackson

Danielle Crumpton

TARGET MARKET

20-45 years old Youthful attitude Active lifestyle Sports/fitness minded Focused on engaging younger viewers

while not alienating current customers

TARGET MARKET CONT.

Health conscious consumer who wants to know they’re getting the healthiest and best ingredients

TARGET MARKET CONT.

Snapple consumers can be associated with: Health Food Arts and Leisure Electronics Beauty

WHAT MAKES SNAPPLE UNIQUE?

Made From The Best Stuff on Earth® Real Ingredients No Artificial Flavor No Preservatives

Snapple is Natural, Real, and Personal.

PRODUCT/SERVICE POSITIONING

SNAPPLE PRODUCTS Tea Juice Drink 100% Juiced Water Diet

“The Best Thing on

Earth Just Got Better.”

PRODUCT/SERVICE POSITIONING

SNAPPLE PROMOTION STRATEGIES

Social Networks Facebook/MySpace Twitter YouTube – “Best Stuff”

Sponsorships/Charity Diabetes and Autism Causes The Lakeview School for Cerebral Palsy in Edison

and Children's Specialized Hospital (funded by the Snapple Bowl)

Events Celebrity Apprentice Snapple Bowl

WHAT’S SNAPPLING…ON FB?

Company Information FAQs Win Free Shirt

WHAT’S SNAPPLING…ON TWITTER?

Favorite “Real Facts” Suggest a fact that could

be put on a Snapple Cap Coupons

COMPETITORS

AriZona Beverage Co. Hornell Brewing Co., Inc. Extensive Product Line

Tea Organic Teas Tea Bags “To-Go” Tea Packets Energy Drinks/Shots “Vapor” Water, “Rescue”

Water

“HERE’S TO YOUR HEALTH”

ARIZONA TARGET MARKET

16 years and older Health conscious consumers Seeking all natural ingredients Targets all levels of income

Target Market

“At AriZona we hardly spend a penny on traditional advertising. And when we do, it’s as

real as our products are”-AriZona Website

ARIZONA PROMOTION STRATEGIES

Social Networks Twitter Facebook/MySpace YouTube Flickr

Sponsorships/Charity Operation Smile Make A Wish Leukemia and

Lymphoma Society Local Events

Baseball games County Fair

Sales Promotions SJC Drum-Kit Sale Become an AriZona

Ambassador

Nestle S.A. (Switzerland) Nestea Products

Can/Bottled tea Refrigerated tea Instant Iced-tea mix

COMPETITORS

Ages 25 and up Mature and sophisticated

streamline appeal Taste appeal Anytime refreshment

NESTEA TARGET MARKET

Target Market

Traditional Advertising

Television Billboards Magazines

Social Networking Sales Promotions

Coupons Bonus Products

“Cool to the Core” Campaign

Contests Marketing Recruitment Nestea Fit

NESTEA PROMOTIONAL STRATEGIES

BIBLIOGRAPHY

Arizona Website- http://drinkarizona.com/#featured_content

Nestea Website- http://nestea.com/index.jsp Snapple commercial-

http://www.youtube.com/watch?v=cgLL0L38Iws Snapple Website- http://www.snapple.com http://www.brandchannel.com/features_profile.asp?

pr_id=107 http://fishtrain.com/2007/08/24/how-does-snapple-market-

its-products/ http://www.youtube.com/ http://content.salesbook.com/ViewContent.aspx?cid=V0DuI

CoeyvE=&vrid=OX/MYZk3V1A=&cgt=OX/MYZk3V1A=&cgki=nyVEcdY8r10=