soc medbranding

An MSA event. Content Partner – SMCSeattle

Accelerating your brand using social media

MY BRAND IS WHAT I TWEET #MYTH

MY BRAND IS WHAT I FACEBOOK #MYTH

MY BRAND IS MY CHECKINS #MYTH

THEY DETERMINE YOUR BRAND #TRUTH

YOU CANNOT TELL THEM WHAT TO SAY #DOUCHEBAG

EVERYONE IS A CELEBRITY #ASM (AFTER SOCIAL MEDIA)

WE CANNOT NOT MANAGE OUR BRANDS #ASM

HOW TO DO IT? LONG STORY!

CORE TRUTHS

SOCIAL MEDIA HAS NO NEW RECIPES #TRUTH

YOU CANNOT FAKE IT. GET HUMBLE NOW #TRUTH

IT IS HARD HARD WORK. GET READY FOR THE HUSTLE #TRUTH

GET STARTED NOW, CAUSE IT IS #AWESOME

DOING SOCIAL MEDIA BRANDING RIGHT

IT IS ALL ABOUT YOU BABY!

WORK INSIDE OUT. DO NOT START WITH THE TOOLS

YOU

YOU = MINIMUM VIABLE BRAND

WHAT MAKES YOU REMARKABLE?

MINIMUM VIABLE BRAND = PORTABLE

AUTHENTIC, POWERFUL, INFLUENTIAL AND PORTABLE BRAND

WHAT IS BRAND GOAL? Distill it to 3 words

HOW DO YOU MAKE PEOPLE THINK YOU ARE VALUABLE? ->

HOW DO YOU MAKE PEOPLE FEEL YOU ARE AWESOME? <-

HOW DO YOU SUSTAIN THAT OVER TIME? <->

GAINING TRUST AND INFLUENCE

CHOOSE THE TOOLS

1. Where are you already? Leverage2. Where do customers exist ? Target3. What are your needs? Formats

Homebase

SOC BRANDING FRAMEWORK

LISTENINGRss,

searches, alerts

HOMEBASE

Google profile

flickr

blogsAbout

facebook

Linkedin

youtube

twitter

TRUSTED AND AUTHENTIC BRAND

WHERE IS YOUR HOMEBASE?

MATRIX 3-6 TOOLS

Blog FaceBook

Twitter Youtube Slideshare Linkedin Podcasts

Value Y n Y N Y N N

Connections Y Y Y N N n n

Conversation N Y N N N n n

MONITOR YOUR BRAND

RSS is your friendGoogle AlertsTwitter searchSocial MentionSEOMozRowfeeder

MEASURE YOUR BRAND

TwitterGraderKloutFollowersEngagementRadian6Rowfeeder

LEVERAGE

HAVING PROBLEMS?

1. Core product issue?2. Core personality issue?3. Full of yourself?4. Misfiring/target issues?5. ADD? Trying too many things?6. Consistency

KEEP YOUR SECRETS TO YOURSELF. REALLY.

DOING BRANDING RIGHT

1. Have a good core product2. Know yourself3. Have a plan 4. Choose the tools 5. Have a homebase6. Never forget the people. It is always the people.7. Be consistent8. Give WAY more than you ASK9. Leverage where you can10. Monitor your brand11. Measure your brand

THANKS

FLICKRhttp://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/

An MSA event. Content Partner – SMCSeattle

THANKS

@thinkmaya Maya Bisineer

http://www.thinkmaya.com

2. WITH SOCIAL MEDIA, YOU CONTROL YOUR BRAND LESS THAN YOU EVER DID

3. SOCIAL MEDIA = INBOUND MARKETING

Cannot control the message, you can only shape it

4. HARD HARD WORK + CREATIVITY

THE AWESOME PART OF SOCIAL MEDIA

SOCIAL MEDIA LETS YOU BUILD A BRAND THAT IS *APPI*

1. Authentic2. Powerful3. Influential4. PortableExtremely powerful for small businesses and individuals

SOCIAL MEDIA LETS YOU BUILD A BRAND THAT IS *APPI*

1. Authentic2. Powerful3. Influential4. PortableExtremely powerful for small businesses and individuals

IT IS ALL ABOUT THE PEOPLE

THE OPEN BRAND BY RESOURCE INTERACIVE

1. On-Demand2. Personal3. Engaging4. Networked

CHRISBROGAN’S BRANDING IDEAS

ListeningHomebasePassportsOutpostContent ConversationFace to facePromotion