soccer without borders sponsorship proposal

SOCCER WITHOUT BORDERS-BOSTON

SPRING 2015 PROGRAMSPONSORSHIP PROPOSAL

Submitted to:

OVERVIEWSoccer Without Borders-Boston is a non-profit organization that provides free soccer programs to the children in the East Boston neighborhood in Massachusetts. The programs use soccer as a vehicle to not only allow children to learn techniques, but also

shape the children as a whole. The organization offers Spring, Summer, and Fall programs that helps develop children through soccer and teamwork. During the Spring 2015 program, the middle school boys’ and girls’ teams will participate in the city league, competing against other local teams. The organization holds an annual End of

Season Banquet for families, children, and supporters, and a Craft Beer Tasting Fundraiser in the Spring.

QUICK FACTS• WHAT: Soccer Without Borders-Boston• WHEN: Spring 2015 program (January-

May)• WHERE: East Boston, MA• WHO: 70 Middle school boys and girls• WHY: To increase self esteem and

development among immigrant children athletes

DEMOGRAPHICSSoccer Without Borders-Boston:

• 70 participants in Spring season (150 participants year round)

• Age 7-14 years• Nationalities of children are from Brazil, Colombia, El

Salvador, Guatemala, Honduras, Mexico• Boys/Girls Ratio: 70%/30%

Source: http://www.soccerwithoutborders.org/#!boston/c1l4z

DEMOGRAPHICS

Source: Scarborough MyPrimeLingo Database, 2014

• People who watch soccer on broadcast TV and who donate to a healthcare organization shop for sporting goods at the following stores:

Dick's Sporting Goods38%

Sports Authority 21%

Modell's Sporting Goods18%

LL Bean13%

REI10%

Sponsorship would be a good marketing opportunity to

increase sales

TITLE SPONSOR BENEFITS

Sports Authority

Pre Season Benefits:• Sports Authority’s name/logo would appear on:

- Soccer Without Borders-Boston webpage with link toSports Authority

• Sports Authority would be mentioned in:- Two (2) Facebook posts between January to May 2014 (4959 likes)- Five (5) Tweets, one for each month (2353 followers)

Pre Season Benefits:• One (1) half page Sports Authority advertisement in

SWB newsletter sent to over 4,800 people• One (1) full page Sports Authority advertisement in annual

report posted online and sent to supporters and program participants (over 6,000 people)

TITLE SPONSOR BENEFITS

During Season Benefits:• On-Site Exposure:

- Sports Authority’s logo would appear on the kids’ uniforms seen by league opponents (10 teams) and their families

(Total of 500 people)

TITLE SPONSOR BENEFITS

TITLE SPONSOR BENEFITSPost Season Benefits:• End of Season Banquet in June (over 150 families partici-

pate)- Sports Authority receive 4 invitations- Opportunity for Sports Authority representative to

present awards- Sports Authority banner to be displayed

• Craft Beer Tasting Fundraiser (100-200 young adult sup-porters)

- Sports Authority banner to be displayed

Donation of Soccer Equipment:• 70 pairs of youth shin guards• 70 pairs of youth soccer socks• 70 pairs of youth soccer shorts• 2 pairs of youth goalie gloves• 6 pairs of Pugg goals• 5 6-pack Sport Utility Cones

TITLE SPONSOR FEES

Sports Authority

Pre/Post Season Benefits:• Sports Authority’s name/logo would appear on:

- Soccer Without Borders-Boston webpage with link to Sports Authority

• Sports Authority would be mentioned in:- Two (2) Facebook posts between January to May 2014 - Five (5) Tweets, one for each month

ASSOCIATE SPONSOR BENEFITS

Pre/Post Season Benefits:• One (1) half page Sports Authority advertisement in

SWB newsletter• One (1) full page Sports Authority advertisement in an-

nual report posted online and sent to supporters and pro-gram

participants

ASSOCIATE SPONSOR BENEFITS

ASSOCIATE SPONSOR BENEFITSDuring Season Benefits:

• On-Site Exposure: - Sports Authority’s logo would appear on the kids’

uniforms - This would be seen by league opponents (10 teams)

and their families

Donation of Soccer Equipment:• 50 pairs of youth shin guards• 50 pairs of youth soccer socks• 50 pairs of youth soccer shorts• 2 pairs of youth goalie gloves

ASSOCIATE SPONSOR FEES

CONTACT INFORMATIONSangmi Park

6515 Belcrest Rd. #1303AHyattsville, MD 20782

sangmispark@gmail.com914-356-6300