social and mobile - why your phone is your new bff

Mobile & social – why our phone is our new BFF

Jonathan WaddinghamSocial & Labs Product Manager @JustGiving@jon_bedford

Institute of Fundraising Digital Fundraising Conference, September 9th 2013

What we’ll cover

Mobile

Social

Mobile + Social

Where next

Smartphone usage in the Vatican

Smartphone usage in the UK

2011 2012 2013

30.2%

50.9%

62.2%

http://www.thinkwithgoogle.com/mobileplanet

Smartphone usage in the UK

18-24 25-34 35-44 45-54 55+ All ages

91% 86%

80%

63%

30%

62%

2013

UK Smartphone users who’ve made a purchase

18-24 25-34 35-44 45-54 55+ All

33%

49%

43%

33%

22%

39%

2013

4G is coming

The Growth of mobile on JustGiving

Percentage of mobile & tablet visits to JustGiving

A *marathon* amount of mobile traffic

Growth of mobile Facebook

Mobile Facebook has overtaken desktop Facebook

Facebook’s (mobile) user stats

May 2013

And it’s still growing...

July 2013

In the UK, we’re very socially mobile

http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?

Ok, so why does that matter?

Sonny’s law – after every action, share

Registered for an event?Made a donation?Signed a petition?Signed up for newsletter?Watched a video?

Encourage people to tell their friendsAnd get them to say WHY their friends will be interested

Timeline integration

Greater context, more reach

Greater context, more reach

My Facebook timeline

Click through rates across platform

Our mobile journey

Jan 2011 July 2012 October 2012

So easy, you can donate with a banana

http://instagram.com/p/bysL98QElR/

The impact of mobile optimisation

Across web and mobile

Easier process = more money raised (duh)

New mobile social sharing

Mobile users share more

Social begets social

Shared donations that result in another donation

Shared donations that result in another share

“People want to give where they are”

Slacktivism is a myth

Slacktivism is a myth (especially on mobile)

Building for mobile is not easy

So many devices, sizes, operating systems

How we build products in the mobile world

Responsive first

(Mobile first too)

(Desktop first too)

Mobile usage will only increase

Mobile users share more

Mobile is social, social is mobile

Thanks!

Jonathan Waddingham@jon_bedford

blog.justgiving.comslideshare.net/justgivingfacebook.com/justgiving@justgiving